Robin Chase Zipcar Case Study Reflection

Robin Chase Zipcar Case Study Reflection

This case study looks at Robin Chase, co-founder of Zipcar, and the dilemma she faced when she realized the company’s revenue was half what she needed in order to break even. As you’re reading, think about Chase’s decisions as a leader in forming this company. How did she develop her mission, team, and pricing model? What do you think led to her miscalculation? You can find the case study here. The project documents will also appear on your Smartly dashboard. PROMPT: Evaluate Chase’s strengths and weaknesses as a leader, focusing on how they relate to the development of her mission, team, and pricing model. What do you think led to her miscalculation? Then, put yourself in Chase’s position and discuss how you would have acted as CEO. How would your approach have differed, and why? CITATIONS – Chicago-style PERSPECTIVE: Leading Organisations RUBRIC: ● Discussion of Chase’s strengths and weaknesses as a leader is robust and supported by concrete examples, and the analysis of her mission, team, pricing model, and miscalculation is thorough. ● The student provides a detailed explanation of how their own approach and decisions as CEO would have differed. The merits of their approach and decisions are compelling and cogently argued.