This is a group assignment. This is my part that i must do . my company is a tea company or cafe based in Singapore, TWG Marina bay sands. Strengths and Weaknesses Outline and discuss internal strengths and weaknesses inherent in your client’s service firm. Competitor analysis 1.Identify direct and indirect competitors l Outline the role that proximity plays in identifying key competitors? 2.Identify key direct competitors who pose the greatest threat to your client firm’s customer base 3. Outline perceived strengths and weaknesses of key competitors Existing Pricing and Distribution Strategy 1. Outline your client firm’s current pricing and distribution strategies 2.How are these strategies contributing to or failing the firm? 3.How does your client firm’s pricing compare to direct competitors? This is all must be in singapore even the Competitor. i am using T2 as my indirect competitor and Twinings from London as my direct competitor The file ive uploaded is sample but not really good sample.but only DO MY PART WHICH IS THE ONE THAT I PUT IN INSTRUCTIONS guide.