Social Marketing Assignment: Task 1 – 10

Social Marketing Assignment: Task 1 – 10


This work presents a social marketing campaign plan to address mental health in young men. It starts defining the problem to solve and justification of the severity. Most Men do not report or share stressing issues which later turns into deep mental problems. Some of them turn to activities which lead to harm or death. The will study provide a detailed plan which contains the best interventions, resources, and timeframe to help such men deal with stress and also avoid the negative behaviors when stressed.

Stage1: Scoping

Problem Statement

Mental health in men is increasing and leading to more problems like self-harm, Alcohol, and other drug abuse. Most men do not report cases of depression, stress among other mental difficulties leading to too much accumulation. They only available choice to relieve the stress is self-harm or taking drugs to forget about it. According to Marsh (2017, par. 2); Kaess, Brunner & Chanen (2014, 7), some of the men are going to the extent of harming their bodies in the process of trying to attain size and shape which the society described as excellent.  The reason why they keep silent on the problem is partly because of cultural teaching s on masculinity and somewhat because they do not get access to mental health services (Wang et al., 2013, 42; Seidler, 2016, 107). There is, therefore, need to have a campaign that helps the men to understand where they can get mental health services, change their behaviors of keeping silent when they are depressed, and change the act of self-harm.

Target Audience

The effective and efficient target audiences for the campaign are the young men between the age of 20 and 35 years. Men in the age group have more life issues to deal with which can lead to mental illness (Morriss, Kapur, & Byng, 2013, 4573). Also, most of the genetic and birth-related mental illnesses are likely to reveal or affect this age group. Taking an example of the genetic mental illness, ADHD, it affects men when they are in search of job and family connections. Most people do not help men at this stage because they believe that after finishing school they should look for a job and provide for themselves. The many responsibility and life issues which young men at the age come across makes them prone to more frequent mental disorders (Morriss et al., 2013, 4580). The campaign, therefore, will be effective to handle this group because there is a great need for mental help.

The seriousness of the Problem

The rate of mental disorder in the United Kingdom is high standing at 16 million people. About 25 percent of all citizens in the UK experiences mental illness in their life (McManus, Bebbington, Jenkins &Brugha 2016, 4). Out of the whole population with mental illness, the largest share affects young people. In the UK, suicide is among the leading causes of death in people below 35 years (Marsh, 2017, par 3). An approximate 1660 people below 35 years committed suicide in 2015, which was an increase from 1557 in 2014. According to the Office National Health Statistics England (2018, par. 5), 12 percent of all young people between the age of 5 and 19 years were depressed in 2017. Also, the number of males who commit suicide is three times more than that of women.  Blumberg, Clarke & Blackwell (2016, 7), notes men between the age of 18 and 35 years are facing more life challenges and therefore likely to develop stress. In 2013, there were 78 percent of men committing suicide while that of women was 22 percent (Marsh, 2017, par 3).

Blumberg, S.J., Clarke, T.C. and Blackwell, D.L., 2016

Ability to Intervene

Men at the age of 20 to 35 years are easy to handle in a social campaign because they are at a state when they need the help of different ways. The social campaign focuses on doing good to people and the community as a bait although the target is to change behavior or life of persons to the better. Those men are looking for a job, career, relationship and the best place to leave among other needs. The needs provide a lead for the social marketing campaign to get attention from the young men (Corcoran, 2015, 975).

Task 2: Situation Analysis



The strength of the campaign is the product it is offering, helping people to change an undesired behavior (Edgar, Huhma & Miller, 2017, 94). Most people need service. Also, the team which is carrying out the campaign is influential to the young men and skilled to handle such issues. The campaign does not require a lot of physical assets and therefore will be easy to handle.


There is much money needed to finance the campaign. Also, the team requires skilled personnel like psychologists who are not readily available and are expensive to contract.


Young men are available in centers, and therefore, it will be easy to get them at low cost and within a short time. The community is also willing to help such men. They will assist the campaign team which will also lower the cost and increases effectiveness.


Other campaigns are going on in the media encouraging men to drink. Also, there is the culture which teaches men to keep secrets and solve their problems alone. The two are likely to challenge the campaign and make it ineffective.

Competition/Force Field Analysis

One of the competing factors is the companies which are selling alcohol and drugs which young men take when they have stress. There will be a lot of posters and advertisements describing the dangers of those alcohols and workshops on the same to reduce the influence of the alcohol campaigns. Another force is an addiction to drugs. The team will carry out drug replacement therapy like the use of bupropion and Varenicline for those who are smoking (Walker et al., 2018, 2).

Literature review and Field Experience on Interventions

Most people tend to copy behavior on television and other advertisement platforms. They think that the advertised behavior is the b

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