Over the recent past, the world has been changing at an unimaginable speed in terms of information sharing and communication. At the center of this change is the social media which is the combination of online tools facilitating the creation, sharing and exchange of information. Consequently, therefore, the social media coupled with mobile technologies have increased the rate at which information is shared and relationships developed. In this regard, therefore, the social media is important in shaping the events and cultures of the world as held by different individuals. Despite the change incorporated by social media, the tool itself has undergone a series of improvements and changes over time. The revolution instigated by the social media has far reaching consequences on the world including the manner in which people do things (DuBose, 2011).
The implications of social media and its use extend to the social, economic and political aspects of life in general. Therefore, social media has the potential of influencing the different spheres of life among the different users. Large companies including multinational organizations now use social media in marketing and increasing their profits thus affecting their economic arms. In addition, social interactions are enhanced through the use of social media thus improving the social aspects of a people. Lastly, the political spheres of life are affected through the continuous use of social media in administration of justice and services. The holistic nature in which social media can be applied across the different spheres of life makes it an important tool in today’s dynamic world. Ultimately, the use of social media is important in the betterment of life and the advancement of development in the world.
Following similar trends, social media is anticipated to change in regards to the different online tools available. The holistic nature of the platform allows for it to adapt to the different changes in the world. In addition, the changing nature of the world dictates that social media changes depending on the requirements of the people using the platform. In the future, the world expects that social media will undergo a revolution in terms of the different communication platforms. For instance, messaging platforms including such applications as Whatsapp are bound to surpass broadcast social networks in their use. This development is bound to change the manner in which people communicate and share information including videos, messages and audios (DuBose, 2011). The current use of broadcast social networks is expected to reduce as people focus more on the use of one on one communication. In view of this change, the number of registered users on these platforms is expected to increase to levels that had not been imagined before.
In the near future, international brands are expected to optimize their operations to match the requirements of social media. This change will increase the role of social media in such concepts as marketing and conferencing to the effect that most of the operations will be conducted on the platforms. There is a general trend where large international organizations increase their dependence on social media for general communications. In addition, the companies continually use social media to keep tabs with their customers as well as reach out to new customers through marketing. It is expected that the current online platforms will increase their service provisions to incorporate different services in one platform. For instance, different platforms will merge most of the operations to include the different services offered through other platforms. The use of social media platforms in management is also expected to boom as companies gradually embrace the use of teleconferencing. Messaging groups are also expected to increase as companies use messaging applications to communicate with their employees regarding work that needs to be completed.
Social media revolution is also expected to change the manner in which advertisements and marketing is done. In the future, social media marketing is bound to gain grounds and surpass the traditional form of marketing. Perhaps, the change in advertisements in favor of social media is driven by the increase in the use of social media by people. Organizations and companies have in turn realized the value of social media due to the huge number of users that flock such platforms. Every company must therefore rely on the use of social media in reaching out to people and market their products. The beauty of this form is advertisement is that small companies can compete with large organizations in selling their products. The fairness granted by such platforms is a magnet that pulls organizations to try out this form of advertisement. Soon, a company’s worth will be based on its social media presence and how it relates with the social media community. Ultimately, the use of social media in advertising will become more relevant as more companies fight for a share of the fruitful market.
Social videos are increasingly growing in use and translating into billions of revenue over the different social media platforms. In the future, the social video trend is projected to increase to a point where videos translate into revenue. Before, social videos were uploaded for the sole purpose of entertainment, something that is changing with time. Today, most organizations and brands including individual personalities have their YouTube channels with others having video dedicated websites for sharing their videos. The importance of these developments is that they increase their value and translate the same into revenue generation. Even as these organizations and brands use video in advancing their different aspects, the videos are shaped based on the platform in use and the intended audience. Consequently therefore, less video will be made that are targeted at entertainment of the general public alone. In addition, most organizations will increase their use of live stream services to the extent that they will have dedicated channels. The increase in the use of videos by organizations is based on the increasing value of videos in communicating with different types of audience.
DuBose, Cheryl. “The social media revolution.” Radiologic technology 83.2 (2011): 112-119.
Http://www.youtube.com/channel/UCxvid4AihdFX_sucbaDO0_w. “The World after Social Media : The Revolution Has Begun.” YouTube. YouTube, 2015. Web. 14 Sept. 2016.
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