Strategic Alliance

I Introduction
a) The term ‘strategic alliance’ have been used for a long time to refer to a process through which two or more businesses join together for a set period of time and for a particular purpose. It involves a collaborative or an integration process of two firms that mutually benefit from the engagement (Gibbs & Humphries, 2009). This implies that the firms involved in a strategic alliance could possibly be offering the same products or services to the same target group.
b) Thesis/argument: .The reasoning behind a strategic alliance is to combine resources, core competencies and capabilities with intention of pursuing mutual interests amongst the players involved in the alliance (Gomes, 2011).
II. Literature Review of Article 1: Contains the weakness of strategic alliances
a. Objective of Article 1: The main objective of this article is to enlighten the business people on the weaknesses that formation of strategic alliances can face before and after the deal. It will enable the business people to get ways to avoid these weaknesses prior and after formation of strategic alliances (Qi, Sutton, & Zheng, 2015).
b. Research Methodology of Article 1: I used the publication research of strategic alliances that have failure and finding out why they did.
c. Conclusion of Article 1: Weaknesses of strategic alliances are caused by ignorance and arrogance of the involved firms and this would be avoided with careful planning, due diligence and taking appropriate action.
c) Literature Review of Article 2: Has the ways to overcome weaknesses of strategic alliances
a. Objective of Article 2: The objective of this article is to bring into light the approach to be followed in ensuring a successful strategic alliance (Gomes, 2011).
b. Research Methodology of Article 2: Publication research of articles that contain ways that strategic alliances in the U.S and all over the world have used to overcome weaknesses that they face.
c. Conclusion of Article 2: To overcome the weaknesses that the strategic alliances face they should first point out these weaknesses and the depth of their effects to them. By so doing they will be able to come up with ways to overcome them by also doing research.
d) The article deals with the weaknesses of strategic alliances and how to overcome these weaknesses. It contains the weaknesses that have caused the failure of many companies that chose strategic alliances as their success strategy.
a. Some of the weaknesses experienced in strategic alliances are reduced profits. Market saturation, hurry to close deals, partners turn competitors, cultural barriers, merged reputations and transferred liability among others.
b. Players in strategic alliances should conduct a due diligence in the choice of potential partners this is to help reduce forming alliances with firms with different cultures, objectives and strategic fit.
e) Weakness of first study: the first study carried out lacked to focus on the main reason why the partners in a strategic alliance ignore the most critical factors that can cause failure to the strategic alliance.
f) Recommendation: the researcher should also gauge why the firms in strategic alliance approach are ignorant so that they can understand why the weaknesses arise.
g) Strategic alliances have many weaknesses that prevent them from thriving after they are completed. A practical strategy for dealing with corporate culture and human resource issues is essential to the success of strategic analysis. Management often fails to admit that culture and human resource issues can lead to failure of strategic alliance.

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