We have to analyse the case according to the attached questions. 1. The problem(s): Present the central and peripheral problems/challenges that you have identified, and (briefly) justify why there are problems (1 page max.). 2. Recommendation: State your chosen course (s) of action, i.e. the manner in which the identified problems should be resolves. At this point only the specific recommendations should be presented, along with projected outcomes (profit, market share, etc.) Your reasoning behind the recommendations should not be included here, but be presented in the next section (1 page max.). 3. Analysis: This is the heart of your report. It entails providing factual data, and assumptions to support your recommendations. Your analysis should address the strengths and weaknesses of your recommended course of action relative to the company’s objectives and capabilities, and also provide a rationale for why alternative courses of action were not chosen. (3 pages max.). Students are expected to make use of the tools and the concepts from articles in preceding sessions.