“The best marketing strategies aren’t top down, ..” Critically analyse this statement using Amazon

“The best marketing strategies aren’t top down, ..” Critically analyse this statement using Amazon

For reaching information about Amazon, you may either have a direct search to Amazon’s website or look for industry related information such as Amazon’s press releases. A strong assignment submission must include the following: – Relevance – Good Portion of Knowledge – Consistent Analysis – Argument Structure – Critical Evaluation – Good Presentation – Reference to Literature