In the year 2014, subway financial report showed that the company had witnessed a massive increment in revenue within Trinidad market t. Because subway have many ambitions and plans because of its expansion, the business is currently occupying one of the biggest shares in the market. It is therefore important for subway to propose numerous plants that can be sustainable and help it expand from the domestic level. There are ways of doing this. One is giving the internal analysis or external analysis. The markets within their domestic level can be analyzed through the use of external and internal environmental factors, especially when introducing new products. This report will give an analysis through the use of the environmental analysis, SWORT analysis and other investigation potentials together with the marketing mix. The following report shows key attractive and distinctive features.
New product introduction
Subway brand is a privately held fast-food brand that operates as a franchise primarily. The brand sells sandwiches and salads and have being the fastest growing franchise throughout the globe. A branch in Trinidad functions as one of the global franchises and assists the restaurants within the country to target the domestic market. Subway originated in the united states and entered the market after it was introduced in the year 1990. Currently, it is one of the largest markets that exist outside of the united states. There are modern 500 stores existing and the nation. Subway has had numerous efforts that enhance the public attention especially when it comes to health and diet. The company has gained the market shares over some of the traditional foods including McDonald and KFC. Subway products are famous because they have low fat and they have high fiber which is usually recommended for the health benefits. Because the product only has 6 grams of fat or less, many dietitians recommend products of the subway.
The current market share
By performing a swot analysis, numerous strengths, weaknesses, opportunities, and threats can be determined especially when releasing an internal report. A good swot analysis helps in developing a strategic plan for the company so as to determine the key factors within the external and the internal environment. This helps in the development of a new product. The company can then adjust based on that SWOT analysis and make up for those differences. It has been noted that subway has lots of opportunities especially when it comes to the fast food industry and has challenges that are generated from the internal environment and external environment. This is why it is important to introduce the new product.
Strengths for subway comes from the opportunities that are presented to it in terms of health benefits. The food that is supplied by subway is fresh and new products are usually freshly cooked. The other strength is that the products are cheap and the customers are allowed to bargain for the products. This is in contrast to the other competitors that do not allow the customers to bargain for the products. The other strength is that there are numerous subway retail chains that are continuously expanding and customizing. This makes the selection procedures to easy. It provides meat and vegetables at the same time making it have a variety of products hathe customers can choose from. This will make it easier to introduce and market the new product. The other branches will make it easier to market and sell it.
The main weakness is that the service quality is mostly inconsistent from one store to the other. This makes it difficult for the customers to trust what they get from one store and whether it will be the same with the others. When competition becomes stiff, KFC have been providing better quality on a consistent basis.The consistency also depends on the place where the customers can buy them. The other weakness is that there is always a long queue because of the high customer flow that comes to the store. Even though this is not a direct weakness, it affects the overall performance as most of the time the queues are too long. The customers therefore give poor ratings as they take too much time on the queues. The queuing process in one cashier usually translates to low efficiency and therefore it lowers their r
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