The Importance of Social Media Channels in Determining Consumers’ Travel Destination Choice: Exploring the Effects of Instagram on Consumers’ Travel Behavior and the Benefits of Using User-Generated Content in Online Marketing in Tourism and Travel Industry in the United Arab Emirates. It is a dissertation for MBA. Need to do quantitative analysis so survey is required (total of 400 responses) and analysis to be made through SBSS. Survey can be collected through surveymonkey or any other software. remember it has to be related to UAE market. Referencing Harvard style, word count 16500 excluding referencing, charts and tables. Collected data should be from UAE consumers. I have attached the research proposal along with the feedback form to ensure improvement is made where needed.