People visit museums for various reasons, and leisure and learning could be part of those reasons. However, the factors that contribute to a person attending a specific museum may not be the content of that Museum. Not everyone is aware of the materials available in the museum they intend to visit even though it is one of the contributing factors that might affect their decision to visit a specific museum and not another (Falk & Dierking, 2016). The display of the exhibits are not also the reason for visiting the museum as not everyone spends their time reading the information; some want to see the exhibition and move to the next. Their intention is not to learn, and even if they were there to learn, having a display with so much information will no longer be captivating. The visitor will be bored to read everything; they want to have a glimpse of what the artifact is and continue with their exploration. The nature of the museum and its exhibitions may therefore not evoke great experience to the visitor.
The use of predictors such as race, gender ethnicity, or level of education is not sufficient to determine who visits the museum (Falk & Dierking, 2016). For instance, a male, white person might have been to a museum because the school offered him a trip to the museum together with his peers for learning purposes. The chances are that he might not have been willing to visit the museum. Also, a family with individuals with different age groups might also visit the museum as part of family traditions. However, it is possible that one member may not be willing to be there despite the availability of capital to finance the trip. It is unclear of what the visitors of museums get in the end, and some may be contented with their experience and feel happy about it while some may feel there is no change after all. It all depends on the willingness of an individual to visit the museum and have prior expectations to the visit. After the tour, they can determine if they have achieved what they wanted.
Falk, J. H., & Dierking, L. D. (2016). The museum experience. Routledge.