The responsibility of observer based on

The responsibility of observer based on

Time needed for research

The reason behind the research

Ethical considerations

The budget of the research

Non-participative observation is where the observer is not involved in the process as such, emotions are not involved. In direct observation, the presence of the observer is necessary. As much as this process is flexible, it is, however, challenging to visit the location all the time. As a result, significant information could be missed. Indirective observation. In this method, the observer the researcher is not involved in the process thus information is acquired through recordings via electronic devices.  Controlled observation. This method uses standard methods and structures. Nevertheless, the control of the entire process is minimized. Uncontrolled observation, on the other hand, does not require planning and control.


Interviews can broadly be categorized into structured, semi-structured and unstructured. In a structured interview, it has questions that are prepared beforehand, organized systematically, and the respondents are asked in order. This method is used mostly in research that has many interviewees. Information acquired through this method is easy to compare, and only the necessary information is collected. Consequently, unrelated and time-consuming topics are avoided.

Semi-structured. With this type of interview, lists of questions are prepared. However, the interviewee can make changes to it during the process. Additionally, the order of questions might be different, and some questions might be added.

Unstructured interview. This type of interview does not have questions drafted in advance. With this, the interviewee gives the people topic of discussion and encourage them to give their views without limitation. Even though this process explores the issue of discussion deeper, it is quite a time consuming, and unnecessary information is obtained. Since the data obtained is incomparable, it is challenging to analyze and use in surveys.

Focus groups

This method is mainly used in marketing related research. For instance, when a company would want to launch a new product on the market. Here, a group of participants brainstorm together and give ideas. The observer

In charge of the entire conversation and open-ended questions are asked, and in-depth responses are needed.

Quantitative research method

In this method, questionnaires are mostly used, and they contain questions that are drafted, and the participant can choose from. Moreover, the questions are filled anonymously. Hence honest and relevant data are obtained. It is advisable to have short and non-lengthy questions, simple and easy to understand questions.  Types of questionnaires

Open-ended. The respondents are free to express their ideas and opinions

Close format. It is multi-choice questions with an array of questions. Its different types include

Importance questions. The questions are listed and asked in accordance with their level of significance.

Listing questions. A list of choice is made available for the respondents, and they are at liberty to choose more than one option.

Dichotomous questions. It is a tow choice answers. That is yes/no. true/.false, agree/disagree.

Propensity questions. With this, the respondent has to measure the level of intention to do something more than once.

Likert questions. The respondent evaluates the degree of agreement on a certain statement.

Bipolar questions. Respondents must choose between two extreme choices which are opposite

Rating scale questions. The respondent has to give ratings of a certain statement either as excellent or very poor.

Data Collection Methods

Data collection is the process of looking for answers to research questions. The data collected is then analyzed. As a result, no data means no research has been done. These data sources can be categorized into two: secondary and primary sources. These were the sources used to discover better recruitment channels, selection methods as well as the development of employees.

Secondary sources of data

This type of data is not that one collected recently for the purpose of research, but the information is used so that the researcher can have background knowledge of the topic as well as evaluate different theories. Different types of secondary sources include

Written materials such as books and journals

Non-written materials such as videos for orienting new employees in different companies. Moreover, surveys conducted previously and available statistics.

As much as some of the information found can be unreliable or false, this method has its benefits, and they include:

It is fast and cheap

The wider scope can be covered. This broadens database

The researcher can easily validate and very findings.

Since most information can be found on the internet, it is easier

Primary sources of data

This is the first-hand data collected by the researcher form the field directly. Its main benefit is that information collected is not only original for the current research but also unexplored information investigated. Nonetheless, the process of collecting data should be well planned if the desired outcome is to be achieved. For this particular research, interviews and questionnaires are used.


Semi-structured interviews were designed and conducted. Of which, some were conducted via Skype with CEO and the HR manager of a company. Since these were semi-structured, questions were prepared prior to the interview, and some additional questions were asked. The questions were related to the topic of discussion and the research objectives.


Besides semi-structured interviews, two questionnaires were formulated. They were created on an online platform to simplify the process. One questionnaire was given to young professionals and students who are in the process of attaining higher education or have graduated way back and ranged between the ages of 18-26 years. The aim of this to get an overview of recruitment trends among the youths since they are nowadays mostly targeted by companies. The last questionnaire was for employees and interns. Its purpose is to examine their attitudes towards the recruitment and employee development process used.

The questions on the questionnaires and the interviews majored on:

Popular sources of recruitment

Popular online recruitment channel

Selection and evaluation methods used by companies

Skills, qualifications, and abilities companies are looking for

Data analysis

Once data is collected, the analysis of such data becomes the next question. This is because qualitative and quantitative data is analyzed differently. The facts and figures from quantitative are analyzed with the help of statistical techniques. Opinion and words on the other hand from qualitative can be challenging to analyze.

Statistical analysis can be divided into descriptive where nature of research is described and inferential where conclusions can drown from fats discovered.  This data can either have figures, tables or graphical representation and this helps in data interpretation and analysis. The purpose of statistical analysis is:

Give an exact description of the research

Summarize data into logical and meaningful facts

Draw reliable inferences

Discover new facts

Qualitative data, on the other hand, is difficult to analyze. As such, the researcher should only focus on the relevant data to the research.

Moreover, during the interview process, the researcher not only takes notes but also record and transcribe it later. This is because tone and speed of voice can be useful during analysis. Also, this is done to make sure significant facts are not missed.

Research trustworthiness

During research, the most significant factor to evaluate is trustworthiness of the study in order to give quality and assurance to other readers. For qualitative data, trustworthiness can be assessed using the following aspects.





Credibility. The researcher should be familiar and be knowledgeable enough on the topic of research. Moreover, they should make logical relations between the data collected and inferences. Adequate data should be presented, and it can only be obtained when the respondents are relaxed making their answers reliable.

Transferability. This means that the data collected can be linked with previous results and applicable in another context.  In this study, its theoretical framework entailed a preview of the recruitment sources, evaluation and selection techniques as well as previous researches. This links well with the practical part of this report. However, it is next to impossible to determine if the data in this thesis is transferable to other future researches.

Dependability. This means the whole research process should be well documented so that it is logically easy to keep track of and trace. That is, the flow of concepts of various topics in the research should be easy to read and understand.

Confirmability. This is the objectivity of the researcher. The relationship between data and results should be decided and explained in details to allow other readers to have the flow and understand the study.


Chapter 4: Research results and Analysis

These chapters have the results that analyzed both from the secondary and primary sources of data used. The results are presented in written form in conjunction with graphs, tables as well as figures to increase its readability and understanding. The secondary information collected linked with the current thesis statement of both the videos and written materials analyzed from a theoretical framework. The interviews and survey results from the primary sources are well presented.


Results of the secondary

LinkedIn already conducted a study for small and mid-sized companies on how most candidates prefer being hired. The study had 21,489 participants who are members of the platform. It was a worldwide survey performed from January to march in 2016. This information is correlated to the topic of study and can be used to answer research question 1 “What channel of recruitment is effective?”  Additionally, it helps to comprehend the employees` perspective from the recruiter.

From the figure below, current employees of a company are the primary source of recruitment (41% of participants acquired a job through this channel). On online platforms, 33% of candidates used this method while 32% used professional social networks.


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