The role of advertising and lifestyle marketing in the creation of consumer and political identities

The role of advertising and lifestyle marketing in the creation of consumer and political identities

-The role of advertising and lifestyle marketing in the creation of consumer and political identities 5 double spaced pages, 12 point font. ¾ inch margins (including illustrations, photos and bibliography) Some points: -begin by discussing the role of advertising and then how the consumers use the market to free themselves from straitjacket of social expectations and the sense of indebtedness – functions of advertising -Market civilization -how market civilization is projected into aspirations of people? – celebrity culture (Indian ads) -new force of liberalism – multinational cooperations -pharmaceutical companies (huge amount of ads) -argument made by critics, those who have blamed advertising for manipulating people, creating and instilling false needs and values, promoting materialism, perpetuating stereotypes, and presenting a personal world of consumption sheltered from social problems. -uses of add techniques -tobacco add users posited by ads -human security -health care -wages -freedom