Synopsis: This case looks at the founding and rapid growth of the ride for hire company, Uber. The case opens with a detailed look at the ride for hire market in both the United States, and other nations, prior to the introduction of Uber. It then discusses Uber’s strategy for delivering value to customers and growing rapidly. Instructions: Case analysis should be 8 – 10 pages (excluding cover page, appendices, etc.), no spacing requirements, so write to purpose! Read the case then answer the following questions, be specific: 1. What are Uber’s major competitive advantages? 2. Describe Uber’s competitive position. Is Uber protected from the existing competitive forces? -Students should demonstrate their understanding of the material covered in class by integrating concepts/theories into the analysis. Students are encouraged to utilize analytical and critical thinking skills when analyzing the case. Organize your thoughts and use headers.