Under Armour’s Strategy in 2013-Good Enough to Win Market Share from Nike and adidas?

Under Armour’s Strategy in 2013-Good Enough to Win Market Share from Nike and adidas?

6-8 page written Case Study. While there is no specific format for the Case Study, each paper should: (1) Identify all the pertinent issues that management needs to address; (2) perform whatever analysis and evaluation is appropriate; (3) propose an action plan and set of recommendations addressing the issues identified in (1); and (4) include the application of Biblical principles to the analysis and include application of Biblical principles where appropriate.