Uses and Gratification Theory provides a basis for social interaction

Uses and Gratification Theory provides a basis for social interaction

Gratification theory is the use of media as a form of socialization. The, therefore, focuses on what people do with their as oppose to what media does to people. It is an audience-centered theory and thus is based on the activity of people based on what people intend to use it for.  The communication theory and researches drove the use of this theory, and its foundation was led by JeyBlumler and Denis McQuail in 1969. This discussion, therefore, provides a literature review on the gratification theory based on the past researches on its influence on the people as they use the media in their daily activities.

The use of this theory differs from other media theories since it is based on the fact that individuals have control over their media usage. The understanding of the use of media to affect the only watching is based on the ability to explore the communication theories that are presented. An in-depth analysis is based on the concept of the understanding of what people do with their media reveal an idea of socialization that does not me reflect what media do to them.

Most individuals, therefore, use media when the motive of the use presents itself, especially in terms of entertainment. The primary role of the press is to enlighten the society and inform them about the happening around the world. Moreover, the media has been used to create cultural uniformity that is meant to expose the world to a different concept. This research, however, reveals that the motive is rarely met especially when individuals start controlling the combated they watch in media.It creates a system where the media has no control over the lives of society, and instead, it gives an opportunity for the individual to control the media.

The primary use of media today is to entertainment. The gratification theory explains that for a channel to prosper or to have the view that is required, it must present a high tech of entertainment.Thecontent must, therefore, involve the concept of wishful thinking, learningand emotional. This model, therefore, took account of the all to contribute foundations developedfrom the idea of gratification. in his case, an individual, thus, gets on the specific form of media and employ some efforts to ensure that the desire for satisfaction from the content is met.

There are specific ways regard determine how individuals contribute to the foundation for the model to develop this theory. Ittook into account the d degree of gratification of an individual who is determined to select the contemptfive significant needs drive the gratitude theory. The first one involves cognitive needs. Thisrefers to the desire of an individual to acquire a piece of new information or knowledge. The use of TV for knowledge, facts, and information contributes to the trend in the use of Medias. Some people are media for intellectua

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