Using appropriate brand theories and models, critically evaluate the FedEx brand,from inception to the current

Using appropriate brand theories and models, critically evaluate the FedEx brand,from inception to the current

-Confidently uses a selective range of theories and models relevant to the case study and integrates with others from contemporary sources -Case study applied to selected models with confidence and evidence of full integration of theories. Includes excellent critical evaluation of sources selected, supported by evidence of wider reading and research -Use some academic text AND at least three (3) journal article references to underpin and justify your arguments -not necessary to use different theory on each century, the theory can be share. -Harvard style reference