The company that I have chosen for this discussion is Wal-Mart Stores. A SWOT analysis technique that managers use to determine the strategic situation of the company (Pearce & Robinson, 2013). With SWOT analysis, I will be able to identify the external and internal factors that influence the company. The SWOT component that would be helpful includes the following. Opportunities indicate favorable situations in the environment of Wal-Mart Stores. Threats indicate unfavorable situations in the environment of the firm such as changing technology and competition (Pearce & Robinson, 2013). Strengths exhibit resources available to the firm that offers an advantage over competitors. With strengths, I will be able to determine the advantages that Wal-Mart has. Weaknesses are limitations that exist in the company’s resources. The weaknesses of Wal-Mart will help me to identify areas that need improvement and the perception of the customers.

Regarding the Value Chain Analysis (VCA), it is useful in creating customer value by analyzing different activities within the company and their contributions to the client’s value (Pearce & Robinson, 2013). When conducting the VCA, I will first identify activities in the company and then allocate costs. Moreover, the use of activity-based VCA method will provide a meaningful analysis of the procurement costs. Resource-Based View provides an analysis of the strategic advantage of the firm based on evaluating its assets, intangibles, and skills (Pearce & Robinson, 2013). In the internal analysis, the RBV is useful to utilize a functional perspective and disaggregate resources. Strategists will use Wal-Mart’s historical experience to evaluate internal factors.

Reference

Pearce, J. A., & Robinson, R. B. (2013). Strategic management: Planning for domestic & global competition. New York, NY: McGraw-Hill.

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