What needs to be done to engage students from the University Hertfordshire with visual arts?

What needs to be done to engage students from the University Hertfordshire with visual arts?

Hi, I am currently doing my masters in marketing, I did my undergraduate in fine arts, writing has always been a weakness for me. I need some guidance in completing my dissertation. I have started my literature review and also have a clear vision of where I would like to go with this project. 15,000 words.