Whatever

Whatever

1.) Chapter 7 discusses four product categories: convenience, shopping, specialty, and unsought. Consider the products that Life is Good markets, and identify the product category. Describe the product category and provide evidence to support your answer from Chapter 7 and the video. 2.) Consider the different elements that make up a brand. Identify the elements of the Life is Good brand and discuss how the brand is positioned in the casual apparel market. 3.) Identify and briefly define the three levels of product. Apply these levels to the Life is Good brand by: a.) describing the brand’s core customer value. b.) describing components of the actual product. c.) reflecting on whether there any features that relate to the augmented product. watch youtube: Strategic Management- Life is Good Products, Services, and Brands Full Due date is today 11:59 p.m