Why does Machiavelli suggest it is always better for a Prince to be feared than loved?

Why does Machiavelli suggest it is always better for a Prince to be feared than loved?

Why does Machiavelli suggest it is always better for a Prince to be feared than loved? (1500 words) References 1. Between 18 to 24 unique references 2. Must be Harvard referencing 3. References must be shown within the main body of the case study 5. Must be of good quality (books, journals, official reports, independent sources)