Women in the society have been viewed in different ways for some time. This is dependent on the generation that is being examined. The 21st-century women appear to be sophisticated, empowered and driven by their own desires. The same thing could not be said for women who existed in the past decades. They were viewed to be very submissive and did not control most of the things around them. Roles played by women in the different generations tend to differ in one way or another. This is usually defined by the society based on how it perceives women. The ideologies and stereotypes inherent in the society are responsible for shaping these perceptions (Thorne, 2010).
In the 1950s, the mass media played a role in altering the feminist image. Television was the most used tool to influence women to question their image and belittle themselves. Women were viewed as homemakers whose primary role was to take care of their families. They were expected to be submissive and center their lives around the home. In sectors such as the military and comedy, women were less recognized compared to their male counterparts. Books and articles written in the 1950s and 60s, the authors urged women to become satisfied with their role as mothers and wives. These authors also portrayed women seeking careers negatively to discourage others from abandoning their duties in the family.
The Female Mystique talks of the problem of portraying women as housewives that should be satisfied with the role of being wife and mother (Friedan, 2013). The media encouraged them to become housewives, deliver children, and take care of their families. The media image led to the belief that females were not supposed to seek careers, higher education, political rights. As a result, the average marriage age dropped to about 20 years while the older women abandoned their career ambitions. In this way, the media was used to oppress women by crashing their education and career aspirations in favor of men. The main reason for this approach was that men were in power in various institutions, which gave them the chance to demean women as much as they wanted.
From Rosie to Lucy talks about the brainwashing carried out by the media to make women contented housewives and mothers (Friedan, 2013). Women that had participated in the war were portrayed as masculine with huge muscles. However, their image changed after the war and the media reverted to pictures of submissive w
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