Apple Inc. Assignment

Apple has always been very innovative since its conception in 1976. It continues to be a role model company with its implementation of innovations and new strategies. For instance, all apple facilities that are located in the United States are entirely powered by renewable energy. This encourages other companies to try and emulate its resolve although their methods of implementations are lacking. Besides, Apple continues to empower young men in America and has a reported 500000 unfilled coding positions. This shows that Apple is creating significant employment opportunities mostly targeting young coders and programmers.

Apple Competitors
Only relies on renewable energy. Rely on nonrenewable sources of energy.
In house production for some devices Sources from other companies
Largely relies on American sources The most source from China
Develops its chip Most don’t build their chips
Does not source conflict minerals Most source conflict minerals

Apple has dramatically increased its manufacturing plants mostly in North America, and thus the cost it incurs in the making is products is decreasing by the day (Dolata, U.,2017). Not only is the cost of manufacturing decreasing but the number of products it makes is significantly increasing meaning that Apple is making more for less.

However, if Apple branched out into other parts of the world where resources may be cheaper than its exploitation of scales would make it way more profits than it is now. What prevents apple from branching to other parts of the world is the fact that it is a global brand and keeps up with supply.


Rothwell’s 5 Models of the Innovation Process in Regards to Apple

Technology Push

Apple has employed some of the world’s best programmers, coders and software engineers. To stay on top of the game, it continually has to upgrade its devices as users have short attention spans. Apple has consistently been able to put out some of the best technologically advanced processors.

Market Pull

With the change in the advertisement industry due to social media, Apple has significantly employed this platform with both paid sponsorships and even celebrity endorsements.

Coupling of R&D and Marketing

To avoid inflation and stagflation from affecting it, apple-like many large companies resolve to market and R&D through innovation and has a result enjoyed cost reduction

Integrated Business Processes

Apple is not shy with sometimes getting certain chips from Samsung, a rival company and some reports even state that Apple assembles its iPhone in China, this is yet officially to be officially confirmed (Park, H., 2017)

System Integration and Networking

For Apple to guarantee flexibility and speed in innovation, it openly networks with other companies and also individuals to learn current trends and predict its competitions next move.


From time to time, Apple may make specific data known to its strategic partners. The partners may also be partnering with other tech giants, and this may primarily be the reason why some companies imitate apple (Nylén, D.,2015). Apple was also known to buy chips from Samsung, and thus it’s possible that it also sold some of its technology to Samsung.

Apple does without a doubt contribute to regional development in more ways than one. It creates employment for thousands of people, generates revenue through exportation and keeps the technology industry on its toes thus making technology ever-changing in terms of innovation, and this means a better and more reliable technique for the users.





Dolata, U. (2017). Apple, Amazon, Google, Facebook, Microsoft: Market concentration-competition-innovation strategies (No. 2017-01). Stuttgarter Beiträge zur Organisations-und Innovationsforschung, SOI Discussion Paper.

Nylén, D., & Holmström, J. (2015). Digital innovation strategy: A framework for diagnosing and improving the digital product and service innovation. Business Horizons, 58(1), 57-67.

Park, H. (2017). Technology convergence, open innovation, and dynamic economy. Journal of Open Innovation: Technology, Market, and Complexity, 3(4), 24.