Introduction

AT&T Inc. is an American international corporation that deals with telecommunications. The company provides mobile telephone and broadband services in the United States as well as in other parts of the world. Currently, the company is amongst the largest telecommunication companies in the world. It is imperative to note that the company’s success has been as a result of strong organization culture that can respond swiftly to both positive and negative environmental forces (Driskill & Brenton, 2011). The success of the company is likely to continue in future if such culture is to be maintained. Strong organization culture is paramount for organizations, especially in the modern turbulent and dynamic economic times.

Organizational culture analysis AT&T Inc

As aforementioned, organization culture plays a significant role in the success of an organization. Observable artifacts form a part of the culture that helps in the sustainability of a business venture. These are physical manifestations such as dress codes, rituals, myths and tangible items such as awards that distinguish an organization. Artifacts may also include logos, product displays, furnishings and décor that represent the organizational branding. These artifacts make special recognition for the company amongst all the stakeholders (Davenport, Bensoussan, Fleisher, Bensoussan & Fleisher, 2013). To start with, the company has over the years used a company logo that has been very attractive to consumers.  After a long merging process, the company had to integrate its logo with that of SBC. The AT&T logo has been an important driving force behind the company’s success.

In addition, the company has received several major awards that have also contributed to the corporation’s success.  Such tangible awards are also extremely critical to the success of the organization since they allow employees to be part of that organizational culture.  For instance, AT&T ranks as the top telecom provider in the 2015 edition of the BrandZ™ Top 100 Most Valuable Global Brands, AT&T named number 1 telecom globally in fortune’s ranking of most admired companies: AT&T Also Only Telecom Company Among World’s 50 Most Admired Companies for two years in a row (2014-2015). These and many other awards and recognitions have been key to the company’s success.

The company has also enjoyed several individual awards. For instance, Randall Stephenson, chairman and CEO of AT&T, has been honored with the “Promise of America” award from America’s Promise Alliance for making an exceptional difference in lives of America’s youth. APA’s signature program is the Building a Grad Nation Campaign to mobilize Americans to achieve a 90 percent high school graduation rate by 2020 (Davenport, Bensoussan, Fleisher, Bensoussan & Fleisher, 2013). These recognitions have been critical to the success of the company. Employees and other stakeholders have derived pride from such credits and felt part and parcel of the organization’s success.

It is also worth to note that the company’s website has also been a strong observable artifact. The website has well-described values that guide the behavior and define the company’s culture. It is the objective of AT&T to convert the espoused values into enacted values. Every person in this organization is determined to work towards the achievement of the company’s core values. The company is guided by its principles of ensuring utmost customer satisfaction.

References

Davenport, T., Bensoussan, B., Fleisher, C., Bensoussan, B., & Fleisher, C. (2013). The complete guide to business analytics. Upper Saddle River, N.J.: FTPress Delivers.

Driskill, G., & Brenton, A. (2011). Organizational culture in action. Los Angeles, Calif. [u.a.]: Sage.

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