Best Tablets for Fashion Company Feasibility Report
Best Tablets for Fashion Company Feasibility Report
EXECUTIVE SUMMARY
Splendor Fashions and Boutique aims to be the best fashion retailing outlet in town. It is for this reason that the company aims at conducting research on how best it can get to its customer. Customers require getting adequate information on the existence, price and the advantages of the product in question. The research aims at unearthing the best placed catalogues to adapt in enhancing its sales.
INTRODUCTION
The research problem for the boutique is to enhance its customer reach through the use of tablets to improve customer view. The company is certain that the use of tablet will be essential in improving customer view as catalogue but it is of great importance to understand how different tablets can effectively fulfill this mission. This research process is of paramount importance to the success of the organization. This is because it offers the company with an avenue of making its products known to their consumers. The tablets can display the photos of the fashions thus enhancing their decision making even before they get to these shops. All features and the varieties of the fashions can all be viewed in these tablets catalogues.
There are several tablets for use as a catalog at the disposal of the company. For instance, there is the apple ipad, Samsung galaxy and Google nexus 7. All these computer tablets have display, circuitry and battery in the same unit. They are also portable devices thus making their use for customer view as catalog a very realistic achievement. However, the three tablets have different features ranging from size, displays, technical capabilities, price and durability just to mention but a few.
METHODOLOGY
In order to get the right information regarding the apple ipad, Samsung galaxy and the Google nexus 7, it is essential to carry out extensive research. Different information sources will be of great importance to the success of the research process. For instance, this research process aims at utilizing secondary data relating to the three tablets. This information can be derived from the company’s manual booklets in which tablets capabilities and their different technical capabilities can be obtained for comparison and analysis. These manual booklets from the manufacturers of these tablets will provide very essential information which will be vital in reaching at conclusive decisions.
Primary sources of information were also used in gathering of the much needed information. The most effective primary is use of questionnaires that can be issued to the different manufacturers of these gadgets. The questionnaires can also be distributed to the nearby population through which information regarding the suitability of these tablets can be ascertained. The information gathered from the use of these questionnaires is hoped to be great importance since the manufacturers will help understand the operations of the gadgets. The population which is the target audience of the company will also make their desire known to the boutique management.
Another primary source of information in this feasibility study will involve the use of interview. The research team formulated several interview questions regarding the three devices. These questions were directed towards technicians who are involved in the repair of the gadgets. This because they have a better history on the three devices and can have their opinion on which is best placed for the job. The organization can also conduct an interview with the expected consumer base through which a better comparison of the three tablets can be realized.
CRITERIA FOR SELECTING A TABLET FOR CATALOG VIEW
In order to decide on the best tablet for catalog use, it is important to apply the best criteria. This will help make a choice after understanding the characteristics and adaptability of the tablet to the desired functions. The criteria for choosing the best tablet include:
- Favorable design characteristics
- Durability
- Inbuilt features and display
CONCLUSIONS
After the feasibility study by the splendor fashions and boutique research team, the following conclusions were deemed essential in the corporate decision making process on the best tablet for use as catalog for customer view.
For instance, in terms of favorable designs and characteristics, apple ipad has an upper hand as compared to Google nexus 7 and the Samsung galaxy. However Nexus 7 and the Samsung galaxy also have several design characteristics which can make their use relevant in the catalog view for these customers.
The apple ipad has a pleasant design that will make its use more applicable in the modern market. The construction of the ipad tablet remains one of the most outstanding in the tablet market. The choice of construction materials is excellent thus giving the gadget an incredible svelte body. The ipad has reasonable thinness of about 0.28” which makes the tablet more popular with the users who consider nexus 7 and the Samsung galaxy as bulky.
The apple ipad is also known to have other very essential design characteristics. For instance, the apple ipad is very important for snapping photos. This remains a vital characteristic especially for the consumer viewing catalog. The ipad enjoys a front facing pack with 1.2 megapixel camera with capability of shooting 720p videos. It is also important to understand that the apple ipad also enjoys a 5-megapixel autofocus rear camera. This is an added advantage considering that the nexus 7 has only one fr5ont camera as well as the one with Samsung galaxy.
In terms of display, the three gadgets are almost at per although the apple ipad is deemed to have a lower resolution display. The apple ipad has a larger 7.9 inch IPS LCD display but this does not conform with the low resolution of 1024 x 768 (162 ppi). On the other hand, Google nexus 7 has a better impression which is advanced by the presence of the 7-inch WXGA 1280 X 800 IPS display (216 ppi). However, it is important to note that it is a bit difficult to distinguish among the gadgets which exhibits the sharper visuals ,but at close examination, it is crystal clear that the nexus 7 delivers high quality resolution. However it is also important to understand that the tablets share several other favorable aspects such as iridescent colour tones, high brightness output, wide viewing g angles and good outdoor visibility. The iridescent color tones and the variety viewing angles have been very essential in promoting catalog view for the customers.
In terms of durability, the apple ipad is deemed to be the most durable among the three tablets. This is due to the build quality enjoyed by the gadget which makes the durability of the gadget unquestionable. Apple ipad is made of high quality aluminium and glass which makes it more solid. The gadget is light (308grams) and has a tiny bezel surrounding the screen which makes the ipad more durable even in cases of drop.
On the other hand, Google nexus 7 is not such a solid gadget. However, it is quite light as compared to the apple ipad thus making it better while it is in hand. However, the product cannot be deemed as a premium product since its durability is questionable. The same case applies to Samsung galaxy which is more plastic. Though it looks pleasant to use, the gadget cannot be relished as it is likely not to be durable.
RECOMMENDATION
After clear analysis of the three tablets, it is recommended that the ICT department in the company should approve the apple ipad. The department should liase well with the marketing department in the company to ensure that the use of these tablets achieve the desired results. Apple ipad is expected to fulfill this objective since it has features that exceed the criteria used 6to make the decision. The high resolution and the wide viewing dimension offered by the apple ipad will enable to fulfill the company’s objective of catalog display. The gadget is a pleasant one and this may be attractive to the customers thus leading to increased sales. The company can also negotiate with Apple Inc.for bulk delivery of the tablets which could lead to substantial discounts thus saving on costs.
The apple ipad is a much more modern tablet when compared to the Google nexus 7 and the Samsung galaxy. The manual booklet is more organized, there are manual booklets that can be found online, and there are videos online that guide people on how to use the tablet. It even has the option to select the operating language the user would like, this makes the gadget safe from obsolesce thus making the gadget the best option for the company.
DISCUSSION
In this section, an explanation of the different tablets is provided with a discussion of the three criteria that were analyzed to influence the recommendation.
Description of the tablets
The three tablets have very different designs that distinguish them. For instance, the Google nexus 7 has a 7 inch screen with 1280 x 800. The apple ipad has a 7.9 inch screen and a resolution of 1024 x 768.samsung galaxy on the other hand has a larger screen of almost 8 inches with a resolution of 1920 x 1200. They are all touch screens and are capable of displaying with variety of colours.
Figure 1 nexus 7
Figure; 2 Samsung Galaxy, Google Nexus 7 and Apple ipad tablets respectively
Criterion 1: favorable design and characteristics
The apple I pad remains the recommended tablet for the splendor fashions and design. The tablet has the following characteristics.
- Design shape making it easy to carry. The tablet can fit in a jeans pocket or in a jacket.
- High resolution displays with HD.
- The touch screen makes it easy to operate.
- Front and rear cameras thus making it easier to snap shooting.
Table 1: shows the main differences between the three tablets
| Google nexus 7 | Samsung Galaxy | Apple ipad |
| Screen size 7 inch | 8.1 inch | 7.9 inch |
| Resolution 1280 x 800 ppi | 1920 x 1200 ppi | 1024 x 768 ppi |
Criterion 2: inbuilt features
The current technology level requires very sophisticated gadgets with the required features. The following features are desirable to ensure the company fulfils its desire.
- An operating system of android
- A capacity of large amount of data 64 GB
- High processor of quad core or there about
- A tablet with internet connection especially Wi-Fi tethering
In conclusion, the apple ipad has all these features and thus will provide the required service to the fashions company. The customer will feel appreciated and recognized by being associated with the stylish tablet. The tablet also has some inbuilt features that make it possible for the gadget to produce Quad HD image resolution. This makes it easy to simply conclude that the apple ipad offers the best solution to the splendor fashions and design in fulfilling its customer view catalog. It also makes the customer feel recognized since it is a classy and a sophisticated gadget that match the current technological world.
Figure 3:
As shown in the above figure, it is clear that the size of the screen in the tablet is also important in determining the resolution. Apple ipad offers the company the best viewing and resolution thus making it the best choice for the company. However it is important for the management of the company to have adequate training to the staff to ensure that the images displayed on the tablet have the right sharpness and the required distance.
Criterion 3: durability
The apple ipad remains the most durable of the three tablets. The aluminum material used in the assembling of the gadget gives it a longer life. The gadget is also of light weight thus making it not susceptible to drop. Another feature that makes the apple ipad durable tablet is the fact that its touch screen is secured with a cover. Manufacturers of these gadgets are aware of the risk associated with the screen which is very brittle. As a result, they have ensured that the screen has a cover to secure it just in case the tablet happens to fall. The screen is also well sealed to ensure that incase the tablet falls in water, there are minimum chances of the interior of the tablet to get soaked in water. Its light weight has been very instrumental in this front thus making the gadget more durable.
The apple ipad is also known to have a lithium battery which is long lasting. The battery can stay for up to ten hours without recharging which is a substantial time frame. It is also important to note that the battery for this tablet is accompanied with one year warranty which makes the choice of the tablet a wise one. This is because every company would wish to have inventory that is long lasting to minimize on maintenance and replacement costs. This is exactly opposite of what can be expected from nexus 7 and Samsung galaxy tablet.
Conclusion
The apple ipad provides the company with the best durable option in the customer viewing catalog. It is the desire of every company to have durable inventory to reduce on replacement and maintenance cost. It is therefore recommended that the company goes for this gadget as it will serve the company for long period of time.
Work cited
Definition of terms:
Android: this is an operating system built in some classy tablets. It is designed for touch screen mobile devices.
Megapixels: pixels are the components of images captured digitally. Megapixel is equal to one million pixels. For instance a camera of 5 megapixels has images of 5 million pixels.
PPI: Pixel Per Inch: it is a measure of resolution through which the tablet can be able to display the image. Refers to both the vertical and horizontal density by which the gadget is able to display the images.
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