Company Overview

Face to Face (F2F) is a skin care clinic aimed at providing individuals with cosmetic services needed to rejuvenate, reveal, and maintain healthy skin and to help solve different skin problems. The company is committed to providing its customers with a promise of vibrant beauty and youthful look by offering a wide array of treatment options and comprehensive cosmetic and medical services at reasonable prices without compromising their health and safety. The services provided by F2F will include Botox, facelifts, rhinoplasty, liposuction, bephaloplasty, and brow lifts. Sales are forecasted to be substantial in the first year and to grow steadily by the third year.

Management Team

Founded by Jeffrey Bulson and Nate Tucker, F2F has a great management team. The management team consists of Chief accountants, marketing executives, Human resource managers, and supervisors. The entire team studied business administration, and all members are graduates from different business colleges.  F2F also will have people involved with managing the inside and outside aspects of the business. These will include suppliers, staffs, and customers. The supporting medical team consists of highly trained dermatologists and estheticians. These professionals will be easily identified through their unique uniforms designed based on the ambiance of the clinic environment. Duties will be delegated to employees basing on their area of specialty.

The Need and Benefits

The need for skin care cosmetic hubs has steadily increased within the Oregon region. Every person desires to have fair and glowing skin as it is one of the main factors that promote high self-esteem. It is increasingly becoming an American culture for people to take care of their skin more specifically their faces. People of all ages and all ethnicities want to look younger and rejuvenated, and so a cosmetic hub like F2F will be an ideal spot for them to get their needs met. F2F will be beneficial to the Oregon population as it will help people fight wrinkles, fine lines, dull and uneven skin tones through a variety of relaxing and rejuvenating treatment options. F2F will offer significant benefits in terms of confidence and esteem by working hard to meet customer expectations and needs by providing quality, pocket-friendly services, without risking the health of the clients.

The Target Market

F2F’s primary target customers are working people, adults, elders, and beauty conscious people both male and female aged between 18 to 65 years old. This is a segment that is growing at 8% every year, with 16,000 potential customers per year. The section is also attractive especially because most of these are individuals who are conscious of their appearance and are looking for ways to get healthy, beautiful, and younger looking faces. The target customer segment is also significant because it consists of financially stable clientele who are willing to spend vast amounts of money to get youthful looks that will earn them respects and admiration in their workplaces and among their friends.

Marketing strategy

F2F believes in effectively communicating marketing messages about its services. It is a reliable way to attract target customers and get brand awareness in the market despite some level of competition that exists in the skin care industry in Oregon. The company will employ effective marketing promotional mix to select efficient marketing strategies and tools that will counter misleading information and foster excellent and lasting relationships with customers. The company will use Television advertising, banners, radio promotions, and online marketing to advertise its services. Online marketing will utilize platforms such as Facebook and Google to inform customers of the brand. We will also have brochures available at our offices. It will be used to give clients a general outlook of skin care services and the benefits of our services. We will also have a monthly newsletter sent out to our customers thats will inform them about the outreach and growth of F2F and to also give customer reviews from our existing customers. The designs of our advertisements and publications will have a contemporary and sophisticated look without over formatting. To further promote our business, we will offer rewards to clients who refer new customers to our company. We believe that this gesture will motivate our customers and attract a high demand for our services

Development Strategy

F2F plans to have its grand opening n April 2019 with service bundling and promotional discounts aimed at attracting its customers. Other factors will also be considered in setting the company’s products and service prices. F2F will use the cost measurement approach as well as service bundling to analyze the cost of operation and two or more services or products to be grouped in to single packages for special pricing before adding it to the profit. F2F service and product charges will be within the medium range. As compared with other competitors, F2F fees are expected to be lower, but the company will ensure excellent and high-quality services to its customers. Our company believes that together with meeting customer needs, it needs to provide healthy and good relationships with them with a sole focus on satisfaction. To further develop our strategy and entry in to the market, Crown will ensure to maintain open and effective communications with its customers. The aim is to provide a high level of customer satisfaction, feedback, and lasting relationships with community members.  To further gain an advantage, the company will engage in CSR efforts such as environmental-friendly activities to garner support from the surrounding community and attract more customers.

Financial plan

The company envisions in gaining its total beginning capital amounting to $1,111,330 in the third year of operation. Stakeholders anticipate that sales might be slow in the first and second month of the company operations due to sales expenses such as price-off stubs and discount coupons. After this, the company forecasts a continuous increase in sales as more customers seek out F2F services. Through the support of F2F products and services, the expected amount of sales in the third year of operation is $ 490, 725. The anticipated net income for the first year is $ 357,000, year two 846, 8000, and year three $1, 443, 500. Precise details are provided in the chart and table below.

Start-up Expenses

Legal considerations

F2F is aware of the legal requirements that have it has to consider before and during operations. The first consideration is that before any clinical procedure, clients should be mandated to read and sign an informed consent form explaining the potential risks associated with the process they are undergoing. These include hyperpigmentation, hypopigmentation, and blistering. Another critical consideration is FDA approval. F2F is aware that all products and devices should have the approval of the FDA so that in case of anything going wrong, the FDA approved treatments will limit the clinic’s liability. The company is also aware of legal requirements that pertain to poorly performed procedures by unqualified staff. The company will ensure that all on-site staff members are adequately trained and certified by the Medical Licensing Board to conduct and oversee all clinical procedures.

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