Buying Attention


Everyone creates new resolutions focusing on preserving something different. These resolutions can be reducing the intake of junk food, being concerned about getting insurance covers and increasing savings than before. These acts are mainly done by companies whose objective is to attract more customers who increase volume sales which in turn raises the profits (Todor and Raluca Dania p. 51). Such companies may include; Google, Apple, together with the Fox News to mention a few. By doing so, they control the lives of individuals thus posing some challenges to them. In this connection, this paper focuses on framing questions based on the article ‘Our mental space under attack’ all being buying attention.


According to the radio segment and the accompanying article, the following questions are presented.

  1. Do these companies mind about other people’s welfare or are just after achieving their goals without being concerned about how they can improve their customers’ needs?
  2. What makes them have such intense attraction and what are some of the tricks do they employ in buying the attention?
  3. Are individuals ask themselves questions on time they spend on the adverts which are not helpful in their life? Also, are the companies accountable for the time they waste instead of benefiting themselves through doing what can change their life?
  4. Besides, do the companies reward their customers on the time they spend on viewing their adverts and if so, what do they gain?
  5. Do the strategies used differently from those one can do and if not how special are they and what ways do they use to make sure their approaches are fruitful on their side?


In summary, buying attention to companies is the right approach towards the achievement of their short and long term goals. Individuals need to be aware of the time they spend on the adverts and make use of such time in doing productive things.


Work Cited

Todor, Raluca Dania. “Blending traditional and digital marketing.” Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V 9.1 (2016): 51.