Camera Technology

For an analogue camera, information is provided as a continuous signal, which can be displayed on a monitor or converted to digital images outside the camera using sophisticated hardware. For a digital camera, digitization occurs inside the camera immediately after the information is captured. In recent times, digital camera is evolving very fast slowly displacing the analogue camera (Van Dijck, 2008).

However, the change from analogue to digital camera is not automatic since some consumers still value the art form and the special quality provided by the analogue camera. Nowadays, everyone has an access to some kind of a digital camera reducing the urge people have in producing good quality pictures (Van Dijck, 2008). Thus, even as the manufacturers shift from manufacturing analogue cameras and shifting to digital cameras, they have to consider the end user.  For the change to really happen all the stakeholders have to be involved in some way or the other. These stakeholders include the manufacturers and the end users. Not involving the end users in this transition poses a high risk to the manufacturer in that the end user may not always adopt the changes.

Taking the case of a photography company, the change from analogue to digital cameras will require other changes in the infrastructure of the company. This translates to an additional cost. The management may not be willing to leave the comfort zone and indulge in this new technology. However, operating with the analogue cameras will pose a much higher completion risk for such a company from other companies already using the more efficient digital cameras. At such, the transition poses a risk to both the manufacturers and the end users.

Before the manufacturer comes up with a new design of the digital camera, the consumer needs to be consulted to give the opinion on the preferences. This is more because the of the dynamic state of today’s technology. Inventors are coming up with technologies that are more sophisticated every day. The digital cameras will have to keep up with such changes for them to be accepted in the market. For instance, mobile phone manufacturers are manufacturing phones with high quality digital cameras. This automatically reduces the need for one to buy a camera for photography purpose (Van Dijck, 2008). It will require a high standard marketing strategy for such consumers to change their preferences into adopting the normal camera.

Thus, no entity can oversee the change from analogue to digital cameras. The change requires the combined efforts of all concerned stakeholders. The end user will not buy a camera they do not prefer. Others will not be willing to shift from analogue to digital due to the indirect costs involved. The manufacturers on their side will not manufacture anything with no market demand. To create a balance, the manufacturers need to incorporate the consumer’s preferences thus creating a market demand. In addition, the manufacturer will have to incorporate the ever-emerging technologies such as USB compatibility, GPS enables, Wi-Fi connectivity and direct share to social media as marketing features (Prensky, 2004).

Digital cameras provide better quality pictures. Such pictures can also be edited unlike the analogue cameras where no editing is possible. Again, analogue cameras are not compatible with today’s technology as does the digital cameras. This creates the need to shift to digital cameras. However, all stakeholders have to be involved in overseeing this change.



Prensky, M. (2004). The emerging online life of the digital native. Retrieved Jan, 13, 2009.

Van Dijck, J. (2008). Digital photography: communication, identity, memory. Visual Communication, 7(1), 57-76.