This chapter has concentrated on how to appeal to readers. I agree with the writer that before trying to appeal to the readers, it is important for the writer to understand various aspects about the readers. It is through this understanding that the writer will be able to know what persuasion aspects to use. I also agree with the writer’s use of ethos, pathos and logos as ideal means of appealing to the readers. This is because they appeal through credibility or character, emotions and logic or reason respectively.

This is why advertisements are usually successful in achieving the desired objective. The moment one studies the audience, it becomes easy to identify how to create an appeal. This is where now the decision is made on whether to appeal through emotions, logic or credibility. One cannot just guess on which to use without doing due diligence or it will fail.

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