Coca Cola Logistics/Supply Chain Issues

The preferred organization for this case analysis is the Coca Cola Company, and the logic behind its selection is the fact that it is a globally renowned firm, which deals with beverages. Additionally, the company has a firm worldwide penetration as well as the establishment, which contributes significantly to various countries’ economic development; hence, improving the global rank and economic benefits of the company. Established in 1886, the Coca-Cola Company has its headquarters in Atlanta, Georgia, and its core business is the production of beverages, which the company sells to the clients within their targeted marketplaces (Louis& Yazijian, 1980).Overall, the Coca-Cola drink is the main drink, which the global market has received positively. Through their mission statement, Coca-Cola Company aims to inspire moments, particularly the times of happiness and optimism by selling brands and actions, besides creating value and transforming society.

Supply chain directors and managers experience issues while managing their chains of supply daily. Such problems need quick action because they can impact the streamlined flow of products and services; hence, causing delays in goods and services’ supply to the consumers. One of the problems experienced by the Coca-Cola Company’s supply chain managers is the management of inventory since the firm keeps a lot of inventories within its warehouses. The other issue faced by the company’s supply chain managers is the management of suppliers. Large multinational companies like Coca-Cola usually have several suppliers to ascertain that their clients get their goods on time (Breitenmoseret al., 2010). Therefore, their supply chain directors are accountable for knowing the number of suppliers they would require for their process of production, as well as how they would manage delays on the side of their suppliers.

Lastly, the supply chain directors face multiple sustainability issues, which comprise the company’s social performance and environmental pollution (McGowan, Gardner & Moeller, 2015). The company focuses on four central practices of supply chain sustainability, including climate protection, energy management, water stewardship, and sustainable packaging.

 

References

Breitenmoser, K., Preston, L., Garner, S., Video Education Australasia., & Films Media Group. (2010). Understanding brands. Hamilton, N.J: Films Media Group.

McGowan, C., Gardner, J. C., & Moeller, S. E. (2015). The fundamentals of financial statement analysis as applied to the Coca-Cola Company.

Louis, J. C., & Yazijian, H. (1980). The cola wars. New York: Everest House.

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