Introduction

Digital media marketing has become an integrative aspect in modern day business. Company logos play an important role in ensuring sustainability and promotion of an organization’s brand. It is therefore critical for these organizations to ensure that they design logos that will help promote their products to their target markets. In this report, we will have an in depth analysis of ‘’ANTHONY’S AUTOMOBILES’’ to have an understanding of how these logos can help promote new business.  It is imperative to point out that a strong company logo will help build brand awareness in a strong and a unique way.

Factors considered when making a company logo

As aforementioned, the choice of a company logo plays a significant role in the success of any organization. For instance, it is important for the organization to ensure that the logo design will match the target group. In addition, the company logo should be unique compared to other competing firms and the color choice and texture should be appealing to the target group. It is essential to ensure that the logo meets international standards as this will make it appealing to potential customers thus enhancing the brand.  With this in mind, it is necessary to carry out an intensive research to make sure that we have a unique brand and that meets international standards. In this case, I looked at some logos of some internationally recognized brands such as Subaru, FedEx Express, Mozilla, virgin Atlantic, Superman Logo, Mitsubishi,  Rolls Royce and Pringles logo just to mention a few. A critical analysis of these logos provides critical information such as color and textures that can help improve the quality of the company logo.  For example, the Rolls Royce logo seems to have realistic gradient with a texture resembling a car as well as a very creative typography. On the other hand, the Pringles logo is very creative and complex, with great detail. A combination of all these logos played an important role in designing the ‘’ANTHONY’S AUTOMOBILES’’ logo.

How research determined the direction of ‘’ANTHONY’S AUTOMOBILES’’ logo

As aforementioned, research will be instrumental in ensuring that we have an effective company logo. In this case, the ‘’ANTHONY’S AUTOMOBILES’’ logo was influenced mainly by the research I carried out from other internationally recognized brands.  For instance, the Lego logo has excellent color scheme and the color fully complement each other. This had great influence on the direction of the ‘’ANTHONY’S AUTOMOBILES’’ logo. Other logos such as the virgin Atlantic and EA logos are simple and easy to comprehend. The typography used in the EA logo is also appealing and hence had great influence in the choice of typography I used to complete the logo.

The research also had great significance in the choice of shape of my logo design. In this case, the special and unique shape embraced by the superman logo has been instrumental in the design. The unique emblem type shape present in the logo is an appealing one and hence played an important role in designing shapes for the logo. Unique shapes, color and textures present in the Subaru logo are also extremely good and hence have influenced my color choice as well as the texture of the logo.  Additionally, the Firefox logo is extremely creative and complex with exceptional artwork and color choice thus making it amazing.  All these distinct features have been adequately addressed in my logo design.

Logo concepts and rejected ideas

As aforementioned, the type of the logo will have a significant impact on the success of the firm. It is in this regard that the process of coming up with the logo had so many trials and experimentation to ensure I have a logo with the right colors, texture and topography. I therefore had to try several concepts and try to make a choice of what would bring the best experience. Although I was certain with the text ‘’ANTHONY’S AUTOMOBILES’’ would appear in the logo, the choice of graphics remained a tough choice. I first thought of using symbols that would communicate some information in regard to the automobile sector. This idea was however rejected since the symbols would not be convincing to the expected clients. Spare parts, steering wheels and spanners were some of the rejected ideas in the process of designing the logo. The color choice was also another important aspect in the logo design. After an intensive research and comparison with logos from other established organizations, the black and white color choice was considered absurd. I found it essential to make use of a bright color that would be attractive to the potential clients.

How I created the logo

‘’ANTHONY’S AUTOMOBILES’’ logo was a result of hard work and pure determination.  In essence I was determined to come up with a logo that would meet international expectations and at the same time help promote the brand to the target market. Since the shop was to deal with automobiles, I had to ensure that the logo would brief the potential clients what exactly they would expect from the outlet. I started by downloading a free stock car image from a website.  I knew that use of a car image would communicate to potential clients that the shop would deal with automobiles. The image I downloaded did not have the required colors and hence opted to use the magic want tool to select the colors and removed them. From the research I had carried out, I knew the importance of using the right combination of colors to come up with a trademark logo. I downloaded various free fonts online as I tried to get the best.

After getting the right font, I used the horizontal type tool to create a text. I had to ensure the text had the right font to ensure the text is visible even from a distance. From the previous research, I opted to use the Narkisim font to write the word ‘’Anthony’s’’ and the Bank Gothic BT to write the word ‘’automobiles’’. The simplicity of text as found in the Virgin logo, Honda and Mercedes Benz was instrumental in text alignment and choice of font.  After writing the texts, I aligned them the way I wanted to ensure the correct typography and texture to meet my promotional needs.  A combination of these two fonts ensured that the text was legible even from a distance and hence made the logo quite attractive. I decided to have the name ‘’Anthony’’ in a bigger font as compared to ‘’Automobiles’’ to ensure the firm’s name was legible even from a distance. The text’’ Automobile’’ could only be read at a close distance and this created the necessary suspense among the potential clients.  I finally use the Hue/saturation tool to change the outline of the car from black to a lighter calm shade of grey. I knew it was necessary to have light color that would be appealing to the target clients.

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