Marketing is the process of performing the pricing, promotion, and sharing of ideas that provide goods and services to satisfy and meet the needs of customers. Recently, the electric vehicle has emerged as a new invention for this generation, and it dominates the industrial sector. This type of technology protects our environment from carbon dioxide pollution that comes from regular cars. According to the manufacturers of an electric vehicle, its sales increase in 2018 up 81 percent in comparison to 2017. The total sales number is estimated to be 361,307 in 2018, and it has seen an increase in sales since the technology was established. It has been using a different strategy in marketing to sell it. There are two different types of marketing strategy in EV business which is an online and regular strategy. EV sales via online can save the time of the customer, increase the sales and give more option to them as compared to regular strategy.

Online marketing helps bridges the gap between the company and the customer. The communication becomes easy as it will be fast. Online will help the customers to order for goods online hence reducing the time spent in buying of goods. In this regard, the customer can give their feedback about the products and ask the company to tailor products that meet their needs. Many companies always have an online platform where customers can connect with customers for effective communication about their tastes and references. Business marketing strategy, on the other hand, do not save time as customers do not have fast communication. It does not cater to customers’ needs as they have to spend much time in purchasing the products.