The company that the marketing management assignment will focus on is the Cartridge World®. The company is the global leader that specializes in retailing ink and toner cartridges, and its headquarters is located in Spring Grove, Illinois, United States (Cartridge World®, n.d). Cartridge World’s mission statement is to ensure that customers get superior services, high-quality products that are cost effective and environment-friendly (Cartridge World®, n.d). When you develop an advertising campaign before the marketing strategy, you are likely to create problems for the product. The advertising campaign would reduce the effectiveness of the marketing strategy hence affecting the sales of the product. With poor communication tactics, the consumers would not get information about the products.
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