FORMAT: Single Spacing, Font Size 12, Word document or rtf, Reference – APA, No Title Page, No Running Headers, insert charts and graphics, 1″ margins. Provide your thoughts about the fundamental strategic issues facing the industry in which your organization exists. Compare the performance of your company (University of Tennessee Medical Center) against the industry (Healthcare) within which it operates using either the Morningstar Database Industry Return on Investment or http://finance.yahoo.com/ (“Interactive chart” “Comparison” tool) if you are in a publicly listed company or use a similar publicly listed company or some other performance measure if you are not. ** University of Tennessee Medical Center is non-profit – a subcontractor will need to be used for comparison.** Please cover the following questions in your response to the above. Industry Perspective 1. Do some industries have better evolution of the stock value than others? Why? Search for your organization or a similar one and compare its evolution for the longest possible period to the main stock indicators (Dow, NASDAQ, S&P500;) and competitive firms. 2. Do some industries have inherently better profitability, growth and market value than others? Identify common key performance indicators used within your industry. Compare for your firm these key factors. 3. What effect do different industries have on one another’s overall performance? Provide arguments and examples to justify your response. Company Perspective 1. Is your organization performing well against the others in its industry? Provide arguments and examples to justify your response. 2. What factors explain the differences in company performance in the same industry? 3. How can some companies in poorly performing industries still do well? Suggested References: Schmitz, A. (Trans.). 2012. Mastering strategy: Art and science. Schmitz, A. (Trans.). 2012. Evaluating the industry. Product life cycle and industry life cycle. (2009). In Encyclopedia of Management (6th ed., pp. 737-743). Detroit: Gale. Thousand Insights. Porter’s generic strategies Morningstar Database Industry Return on Investment http://finance.yahoo.com/