Developing an Effective Communication Plan

Organizations develop a proper communication plan to prevent misunderstanding and ensure efficiency in the delivery of information. The following are essential elements of a communication plan that the CEO must consider. First, goals and objectives are essential in a communication plan (Swayne, Duncan & Ginter, 2013). The organization must define their goals and the outcomes they would achieve. Second, the communication plan will entail key messages that the audience should receive. Third, I will consider the channels of communication such as formal and informal communication depending on the type of the message. Fourth, the communication plan will entail target audiences. The audiences could be a multiple, single or homogenous group of individuals (Swayne, Duncan & Ginter, 2013). Fifth, the plan will contain the timing and frequency of message delivery. Finally, I will consider the budget to implement the communication plan and the evaluation of its effectiveness.

I will effectively reach the employees with my message by choosing appropriate and effective communication vehicle. I will make use of technology such as the intranet, social networks, and video teleconferencing. Second, I will align with the human resource and public relation and internal communication department to ensure that all messages are consistent.



Swayne, L. E., Duncan, W. J., & Ginter, P. M. (2013). Strategic management of health care organizations (7th ed.). Hoboken, NJ: Wiley