Global Segmentation Positioning and Marketing Strategies

Global Segmentation Positioning and Marketing Strategies

“Entrepreneurship” Please respond to the following: Go to the Export-Import Bank of the United States’ Website, located at http://www.exim.gov/, and explore the nature and scope of the services it provides to firms engaged in international business. Imagine that you are the owner of a small, reasonably profitable firm. Propose three (3) ways that the Export-Import Bank of the United States can facilitate your entry into a foreign market. Provide a rationale for your response. Examine the role that the concept of foreignness plays in an organization’s decision to enter into a foreign market. Suggest two (2) actions that a foreign firm can take in order to overcome the liability of foreignness. Provide a rationale for your response.