Globalization and CSR (Corporate social responsibility) are the two vital forces which can aid in shaping the relations between society and business. The two factors are of great importance as they are directly associated with the target market and customers for a company, hence affecting the returns thereof (Ramasastry, 2015).

According to Visser & Tolhurst (2017). Globalization refers to the process whereby a company wishes to expand its operations to the overseas markets beyond its local situation. This force enhances innovation and cultural diversity. A typical example of globalization is Starbucks which has extended its establishments in many countries of the world, beyond Seattle. Globalization improves resource sustainability to the home country and bolsters cooperation among nations. These two benefits are in tandem with the Social Responsibility of a company (Crane & Matten, 2016). The global presence and influence of Starbucks make it establish a credible common ground among various cultures hence fostering a functional association between its commercial activities and the society. Nevertheless, it should be noted that globalization should not be detrimental to society. Otherwise, profits will dwindle.

CSR, on the other hand, involves ‘giving back’ to the community which consumes the company’s products and services (Ramasastry, 2015). It occurs in the form of philanthropy, provision of education programs, and environmental conservation among others. Starbuck, for instance, has for years been donating to CARE (an NGO supporting development and relief) as a way of supporting coffee origin nations. Environmental conservation (as CSR) is essential in enhancing the company’s reputation, attracting more customers and profits as well as boosting sustainability thus it is one of the best ways of shaping the society-business relationship. The main shortcoming of this approach is that destructive press media seems to overshadow any good things emanating from companies.

References:

Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.

Ramasastry, A. (2015). Corporate social responsibility versus business and human rights: Bridging the gap between responsibility and accountability. Journal of Human Rights, 14(2), 237-259.

Visser, W., & Tolhurst, N. (2017). The world guide to CSR: A country-by-country analysis of corporate sustainability and responsibility. Routledge.

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