The mission of the research process is to determine the level of growth in online marketing and the consumer behavior (Savin, 2014). With the increase in internet accessibility and the convenience associated with online marketing, it has been essential to understand the standards and level of growth in e-commerce.

From the survey, it is clear that there are several factors that influence the consumer behavior. Online shoppers have to make vital decisions. They have to access a lot of information that helps in comparison of alternatives and make informed choices (Wan, 2009). Effectiveness of online marketing will heavily depend on the ability of products to fulfill the customer needs. Purchasing decisions are commonly associated with the characteristics f the vendors, products or service.

The attitude towards online shopping is another vital consideration. It is noted that consumer attitudes has great effect on the intention to shop online and is paramount to transaction making (Wan, 2009). Consumers’ acceptance and attitudes towards a certain online store is a major factor for consideration in online shopping.

From the survey, it is also evident that age and gender factors play a significant role in online marketing.  It is clear that the population aged between 18-40 years forms the basis of potential and current consumers. This population understands the advantages associated with e-commerce. With decreased cost of internet usage and high quality web designs, there are chances that there will be positive change in consumer behavior and growth in online marketing. There should also be convenience in payment modes and increased competitiveness in e-marketing to have a positive influence on potential and current online purchasers (Savin, 2014). In essence, the proposal intends to discover the challenges, parameters and motivation towards online shopping.

References

Savin, A. (2014). Research handbook on EU internet law. Cheltenham, UK: Edward Elgar.

Wan, Y. (2009). Comparison-shopping services and agent designs. Hershey: Information Science Reference.

 
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