Corporate social responsibility is a practice by businesses that involves participating in activities and practices that benefit the society. Companies use this as a key to winning consumers in the market.
Himalaya Drug Company based in Mumbai is partnering with Smile train, a NGO in India to provide cleft-lip surgeries free. This initiative is targeting the underprivileged in the society. So far, 55 surgeries have been completed and the company is targeting to sponsor a minimum of 100 surgeries (The Economic Times, 2016). To ensure sustainability of the initiative, a contribution of Rs 2 from the purchase of all Himalaya lip care products will be made in aid of the initiative.
Every company’s aim is to make more sales and bring in more profits. However, it is the society around that will enable this aim. The society provides the consumers. It would only be fair to give back to it for sustainability. Issues such as poverty are a major problem in some of our societies with big corporations operating there. Like Himalaya Drug Company, companies should endeavour to give back to the society to ensure the same society where they derive profits from is sustained.
Rajesh Krishnamurthy the Business Head-Consumer products in Himalaya Drug Company Said, lips are significant in the expression of one’s confidence and emotions and a condition on the cleft will hinder both. As a leading brand in the society, the company has taken this initiative to make a change in the lives of those affected by this condition. He argues that the constraints to the treatment of lips is perception and economic. As the company provides free surgeries, it is always creating awareness in the society.
With 4.5 million children having received free surgery courtesy of the company for the last 16 years, I would say that the company has taken a society responsible initiative. They are putting a smile on the faces of these children and giving them a second chance in life.
The Economic Times. (2016, February 2). Himalaya ties up with NGO to provide free cleft-lip surgeries. Retrieved February 19, 2016, from http://articles.economictimes.indiatimes.com/2016-02-02/news/70283216_1_surgeries-untreated-clefts-corporate-social-responsibility
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