The growing fashion trends have increased the demand for trendy products across the globe. Its history commenced in the 11th century in Italy and other parts of the world. Since then, the quality of designs has been improving as a result of creativity. Besides, competition in the industry has forced the designers to develop quality items (Warhol, 2004). One of the ways is by embracing craftsmanship while making the attires. In this case, various products such as clothes, shoes, and bags are created used various styles(Wade, 2012). They are also decorated using different colors to make them more appealing to the users. Craftsmanship also influences the prices of various items and their demand in the market. For instance, the values of the latest styles are likely to attract higher charges than those that have stayed in the market for a while. It also improves the designer’s creativity as they develop many approaches to developing items that meet the client’s needs.
Additionally, craftsmanship helps in determining the value of fashion as it shows the difference between luxury and street brands. The former are designed and crafted well since they aim at attracting the attention of the high-income earners. Therefore, they are associated with high prices and quality(Bye, 2010). The situation is contrary to top street brands that are not given a lot of prominences when it comes to the use of craft to improve fashion. This is because the items target low-income earners and can be found in ordinary shops in towns. Therefore, the application of craftsmanship adds more value to any commodity in the market (Sorger and Udale, 2017). However, it is expected to keep on improving because of creativity and advancements in technology.
Bye, E. (2010). Fashion design. Oxford: Berg.
Bhardwaj, V. and Fairhurst, A., 2010. Fast fashion: response to changes in the fashion industry. The international review of retail, distribution and consumer research, 20(1), pp.165-173.
Christopher, M., Lowson, R. and Peck, H., 2004. Creating agile supply chains in the fashion industry. International Journal of Retail & Distribution Management, 32(8), pp.367-376.
Guthrie, M., Kim, H.S. and Jung, J., 2008. The effects of facial image and cosmetic usage on perceptions of brand personality. Journal of fashion marketing and management: an international journal, 12(2), pp.164-181.
Sorger, R. and Udale, J. (2017). The Fundamentals of Fashion Design. London, UK: Bloomsbury Visual Arts.
Şen, A., 2008. The US fashion industry: A supply chain review. International Journal of Production Economics, 114(2), pp.571-593.
Wade, D. (2012). Fashion design. Adelaide, South Australia: Ballistic Pub.
Warhol, A. (2004). Fashion. San Francisco: Chronicle Books in association with the Andy Warhol Foundation for the Visual Arts.
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