According to Lutz and Cross, advertising and propaganda are filled with deceptions that humans must be wary of in their daily lives. Although the two concepts are different, their relationship is highly evident in their application to deceive users. While propaganda is systematic and widespread in its promotion of falsehoods, advertisements are only deceptive when used to influence consumer decision through falsehoods. Also, propaganda is purely negative regardless of its application, but advertisements may be true in their dissemination. In their assessment, Lutz and Cross find that propaganda and advertising are tools of spreading deception among populations by swaying their thinking (Ousborne, 2012). In this regard, therefore, the use of deception in advertisements as well as propaganda has huge applications in different fields including business and politics.
The use of propaganda and advertisements in proliferating deception is widely recognized. Indeed, there is a direct connection between advertising and propaganda as the former depends on the latter in spreading deception. The authors are right in arguing that advertisers depend on propaganda to influence consumer decision regarding products and services. In most fields, propaganda is widely used in advertising to persuade consumers to buy different brands including political candidates, toothpaste brands as well as different political viewpoints. In fact, it is very common to come across advertisements that are fairly deceptive in the local media. Every day, televisions, newspapers and magazines tender deceptive advertisements meant to influence consumer decisions regarding the products on offer. The use of propaganda is systematically applied in attempts to influence general public opinion in reference to particular views in society. The authors are therefore adamant that propaganda is not isolated to the political field as was the characteristic with the Nazi regime (Ousborne, 2012). Rather, the roots of propaganda are deeply entrenched in different aspects of society thus providing support to the authors’ assertions.
According to the arguments laid out in the paper, the use of propaganda in advertisements influence the people’s way of thinking. Studies in the recent past have observed an association between propaganda in advertisements and a change in the thinking of people in general. Indeed, deception in advertisements and propaganda is highly influential to both heart and mind through the transformation of spirits to desire material things. Perhaps the most compelling evidence of this influence is observed in the fact that people can sometimes purchase products that they do not need. The obsession created by advertisements may encourage people to spend their money on products they have little knowledge about. In addition, the authors allude to the fact that consumers may purchase products that are portrayed as fun through advertisements. In the end, the consumer’s way of life is deeply affected by the deceptive nature of advertisements and propaganda. The real magnitude of the effects of propaganda in people’s lives may not actually be quantified because of its qualitative nature (Ousborne, 2012). Essentially, propaganda and advertisements have the potential to change the people’s value of living.
There are a myriad of ways through which propaganda can be applied in the course of advertisements to deceptively influence the choice of consumers. In some cases, advertisers use aspects of propaganda in convincing customers that other people are doing similar things. In this respect, consumers associate the products with fun thus compelling them to purchase the product to feel like the pe
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