International Sports Management—Current Trends and Future Developments

International Sports Management—Current Trends and Future Developments

The national and organizational culture in Japan entails profound interdependency of creativity and communication strategies among the Japanese. The Japanese value highly their roots although its construct is rooted from the Chinese lifestyle such as architecture. Some of these elements include the Japanese language as the national language, use of martial arts especially in the entertainment as well as fostering the Japanese dressing culture especially for the women, either married or not (Shively, 2015). Concerning sports, some of the indigenous sports emerged from the proper utilization of the forms of martial arts and such a game is the Judo. However, over decades due to the scale westernization influence, the nation has embraced and engaged in other foreign sports including football, baseball, soccer, and the ping pong.

The nation has established the governing institutions for the management of the sports events and a good example is the Japan Professional Football League that is in charge of the football activities in Japan. Remarkably, Japanese culture has evolved towards the international standards and levels and has sought the recognition in a successful bid such as hosting the FIFA World Cup in 2002. The culture of the Japanese organization is akin to the adaptation of the international standards although this is aimed at increasing the competitiveness (Ratten, 2011). They value efficiency in mechanization such as in Toyota company and through global communication, seek to foster proper use of the Japanese manufactured products. Comprehensively, the Japanese culture is an opportunistic standard of prosperity because of its nature of blending the Chinese as well as the westernized constructs to develop substantive results of growth and development, receptive but also proactive.

The American culture is set upon the condition of superiority, and a means of ensuring the American society reaps more benefits. It is a culture that although it is receptive just like the Japanese culture, it is on the other hand, reactive. This means that a U.S based organization will adapt to the standards of the host country, but once the conditions of operations change, it seeks to establish the means of maintaining their superior standards reactively. The times at which the Japanese and America’s cultures overlap include during the regulation of the market regulations to achieve the primary goal of profitability (Thomson, 2017). On the other hand, the instances by which the two cultures will purely and extensively proceed in different philosophies include in the governance procedure. As much as Japan is characteristic of hardworking individuals, the Americans are indicative of strategic approaches in their operations such that U.S based organizations can manipulate the market through the superpower status and influence the profitability essence. Both cultures are instrumental in ensuring that resourcefulness is achieved and will facilitate the capacity in aim of accomplishing the objectives of globalization.

Community Social Responsibility (CSR) plays a significant role in fostering an enhanced level of a trusting relationship, especially among the stakeholders. In a foreign country, conducting business proves difficult due to the trustworthiness from the consumers. Engaging in the country’s ideological issues such as social welfare activities and facilitating such events to promote the social integration aspect establishes a relationship. According to Ratten (2011), the relationship develops a stronger trust bond and hence the capacity of individuals to participate in the profitability essence of the internationally-based organization. Such activity of CSR includes facilitating sporting events in local events and promoting competition amongst the teams. CSR is a strategic approach to integrating the organization’s operations with the social well-being of the foreign country.



Ratten, V. (2011). International Sports Management: Current Trends and Future Developments. Wiley Periodicals Inc.

Shively, D. H. (Ed.). (2015). Tradition and modernization in Japanese culture. Princeton University Press.

Thomson, R. G. (2017). Extraordinary Bodies: Figuring physical disability in American culture and literature. Columbia University Press.