Introduction

Customer satisfaction has been of concern to several corporate bodies in the modern business world.  This is because increase in customer satisfaction is critical to customer loyalty and hence increase in profitability. Majority of organizations have strived to put in place measure that enhances customer satisfaction which will translate to increased revenues. Some of the most notable steps towards customer satisfaction is offering of high quality products and offering after sale services. Previous researches have proved that there is a positive relationship between repair/service of products and customer satisfaction(Kurtz, 2013).

Repair/service of iPhone and customer satisfaction

The sale of iPhone has been faced with stiff competition from other competing gadgets from different companies. It is for this reason that it is essential for the providers to ensure that proper attention is paid to customer satisfaction. Customer service is very critical in sustaining customer satisfaction and iPhone is not an exception. Continuous maintenance and repair of the gadgets will play a critical role in ensuring perpetual growth in customer satisfaction(Conway &Hillegass, 2010).

The use of iPhone involves high technology that requires constant maintenance practices. In order to increase customer satisfaction in iPhone usage, it is vital to ensure constant servicing. This will ensure that the users of the product are conversant with the latest technology in the market.   Customer loyalty can be cultivated through continuous servicing that ensures its customers are updated with the latest technology. Software updates is essential in the iPhone market since the technology changes leads to obsolesce of software. For customer satisfaction to be maintained, the iPhone marketers must ensure that there are constant updates in the gadgets software.

The gadgets hardware is also volatile and requires tender care. For instance, majority of apple iPhone have very fragile touch screens which can easily break. In order to maintain customer loyalty in the purchase of these products, it is essential to assure them that the touch screens will be repaired in case of breakages. The touch screens are also faced with technological changes such as the finger print resistance in iPhone 3GS. Users of these gadgets need to be assured of continuous updates on such changes on their gadgets. Such updates will enhance customer loyalty as a result of increased customer satisfaction(Hill,Brierley& MacDougall, 2003).

IPhone is also known to have other vulnerable features that require constant repairs and maintenance.  The gadget has sensitive audio and output essentials that can have constant breakdowns. Items like speakers, ear pieces, headphones among others are some of the critical parts that constantly break down. Repairing such items may be very expensive to consumers thus making it necessary for the company to offer such repair services. The company has also eliminated use of some gadgets and introduced other essential such as Bluetooth. These Bluetooth also require great care and maintenance practice to assure customers of their durability.

Conclusion

Every business entity should strive to ensure customer satisfaction is achieved. It is also important for firms and organizations to have strategies in place that will help assess customer satisfaction derived from consumption of their products and services. Issue of after sale service to customers has greatly served the purpose of increasing customer satisfaction (Kurtz, 2013). Companies that offer technical products must ensure constant maintenance and repairs to their consumers. This will have positive impacts in consumer loyalty and consequently increased revenues. Offering repairs/service in iPhone has significantly increased the customer satisfaction of the products user.

References

Conway, J., &Hillegass, A. (2010). iPhone Programming: The Big Nerd Ranch Guid. New           York: Addison-Wesley Professional.

Hill, N., Brierley, J., & MacDougall, R. (2003). How to measure customer satisfaction (2nd ed.). Burlington, VT, USA: Gower.

Kurtz, D. L. (2013). Contemporary marketing David L. Kurtz. (2013 ed.). Mason, Ohio: South-Western Cengage Learning.

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