Joy of Jelly
Joy of Jelly
This proposal outlines the content strategy and tactics for the “Joy of Jelly”. This campaign will focus on creating more awareness and engagement on shower jellies; products manufactured Lush company. The product has been doing well, but there is a need of creating awareness to the people that are not yet familiar with the product, and remind those already having knowledge of the product why they should continue purchasing the products. It will include a series of posts on Instagram, Facebook, Twitter, and Pinterest.
Target Audience
The target audience for this campaign is women. Our research shows that women are easily attracted to products that bring about some form of fun and excitement. Products coming in different shapes, sizes, color and scent will interest women since there is a variety to choose from. Women also get interested with the story behind the product development. This encompasses how a product is developed from the earliest stage.
Channel Strategy
The campaign will use four channels; Facebook, Instagram, Twitter and Pinterest. Facebook is a favorable channel for enhancing engagement with the audience. It makes it possible to post long and detailed posts that help to put in more description to help the audience understand better. The audience can also ask questions and get their feedback instantly through the comments section on the posts. Instagram and Pinterest, on the other hand, have a favorable appeal when it comes to the use of pictures. Pictures coupled with small descriptions tend to capture the attention of the audience and makes them want to know more. Twitter on its part has a viral ability that can be leveraged by the company to the maximum. This is made even easier by the creation of hashtags that can easily go viral.
Post strategy
Post 1: The Joy of Jelly! Get to know our shower jellies, and they will transform the way you normally take your bath.
Post 2: Our shower jellies are made with care to ensure that our consumers get the best out of every piece that they use. They are basically orbs of soap, which jiggle like Jell-O.
Post 3: Essentials oils, fruity extracts and vitamin-rich juices contained in the jellies leave you smelling delicious after taking a bath.
Part 4: Do you find something like washing your hair bringing zero fun? With our shower jellies, this will be a thing of the past. The soaps are full of fizz and glitter, and this makes bath time, the best time.
Part 5: Try our shower jellies, and you will never use any other soap. That is how great they are.
Part 1: #joyofjelly! We hope you will not be left behind as your friends and colleagues embrace a new way of having fun while bathing.
Post 2: Shower jelly is everything that you have been missing. We have brought you a bundle of joy, and we hope you will take advantage.
Post 3: Our shower jellies do not contain any gelatin. They are made up of seaweed particles that give the soaps the jiggly feeling.
Post 4: The products are all natural and handmade by a dedicated staff, which means that each product has attained a given threshold of quality.
Post 5: It is never too late to join in the fun, this is your time.
Post 1: The joy of jelly! Get to know our jiggly jellies, and get to enjoy your bath times.
Post 2: Our shower jellies are unique, and you cannot help but smile the moment you feel that wobbly texture in your hands.
Post 3: The shower jellies are made fresh by hand to help ensure the end product is of desired quality.
Post 4: The scent, the color, the texture……everything is just awesome. You will fall in love with these jellies.
Post 5: Join in the bandwagon and use jellies with desirable fragrance and fun, which washes and brightens your mood.
Post 1: The joy of jelly! Take your time to know the shower jellies that are on everyone’s lips. All these people cannot be wrong. It is your time to have a whole new experience too.
Post 2: Our jellies get the wobble from carrageenan, which is an ingredient found in seaweed. This makes your skin extra soft after you have washed up.
Post 3: Our products are handmade by different individuals, and not by giant factory machines. There are little cartoon portrait stickers of these people that help bring about an emotional connection when using the product.
Post 4: With our Jellies, the fun does not stop at the bathtub. You can freeze the jellies and then rub them on sore muscles or chop them up and put them in the bath to form a colorful snap.
Post 5: It is people like you that inspire us to keep moving. We feel the pleasure through the smiles that you make when using our shower jellies. Keep the love blazing!
Hashtag Strategy
#joyofjelly- This hashtag was chosen since it encompasses the campaign title, and forms quite a good slogan.
#lushaddict- The hashtag elicits loyal consumers that enjoy using the company’s products.
#Lushjellies- This associates the jellies with the company’s brand name.
#jellybath- Gives the sense of the product and the activity involved.
#featuremylush- Gives the feeling that consumers can get something customized to their own liking.
Performance Metrics
Awareness: Measuring the awareness created by the campaign will use metrics like reach, volume, exposure and amplification. This shows how far the message is spreading.
Engagement: Metrics that revolve around comments, retweets, participants and replies.
Driving traffic: When the goal is to drive traffic to the website, it will be prudent to track URL shares, clicks and conversions. These are people moving through social media to external sites.
29 High Street, Poole, Dorset, BH15 1AB
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