Luxury Store Experience: Ethnography of a Visit to Louis Vuitton on 5th Avenue

Luxury Store Experience: Ethnography of a Visit to Louis Vuitton on 5th Avenue

Introduction

Consumers have high expectations for their in-store shopping experienced primarily in the current world that is characterized by rapid changes in trends and fashions. Businesses in the fashion industry have over the years started to focus on how they can improve the shopping experienced of their clients in such way that it attracts them and increase their loyalty to the business through using strategies such as ensuring proper layout of the products and attractive retail environment.  This essay sets to provide a critical discussion about the experience or ethnography of a visit to the Louis Vuitton luxury store.

Critical Analysis of the Luxury Retail Environment through the Lens of the things Discussed in Class

One of the leading international fashion houses in the world is called Louis Vuitton (LV) which is a French fashion house and luxury retail firm which is selling luxurious products such as jewelry, ready-to-wear shoes, books, watches, sunglasses and accessories(Tak and Jaehoon 1212). It was founded in 1854 by Louis Vuitton and has been selling its products through the e-commerce section of its website, lease departments and standalone boutiques that are located in high-end department stores across the globe (Tak and Jaehoon 1212).

Goals and Objectives

Louis Vuitton store that is located on the 5th Avenue has a retail environment that gives it’s a competitive advantage over its rivals through the way it enhances the shopping experienced of its clients(Steele 39). Louis Vuitton Store has several goals and objectives that it focuses on achieving in the course of running its business. The first objective involves assisting people to maintain a high social status through providing them with prestigious products and primarily focuses on the wealthy men and women in the age bracket of 19 to 80 years (Steele 42). For instance, despite the fashion and luxury market changing across the world, this store has continued to maintain the innovation, creativity, premium pricing, precision, exclusivity, high quality and craftsmanship attributes of its fashion and luxury products (Steele 46).

These attributes give its customers not only the extra-added psychological benefits such as prestige and a sense of high status in the society but also a high level of consumer satisfaction that is facilitated by the act of owning expensive items (Steele 48). During the visit to this store, this objective was evident all over the premises through the luxurious products that were displayed in the neat shelves. What captured one's eyes were the shiny watches and jewelry that were manufactured using gold and although they were worth a fortune, an individual could hardly resist from buying at least of these products which were not common in other sto

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