There are five categories of sub-cultures in America that have distinct features when it comes to the issue of marketing. The needs of each segment should be considered. The first category is the baby bombers. These are the individuals who were born between 1946 to 1955. Most of these individuals have a strong work ethic and are not afraid of life challenges. Another feature is that they always observe discipline. The second category is generation Y people. They fall under the age of 20-35 years. They have a culture if communicating via email and text messages.
Additionally, they have a habit of questioning the authorities where they fail. The third category is Hispanics who are American nationals of Spanish and Mexican origin. These people view the family as a basic unit and a center of a person’s life. Moreover, they consume foods that are closely associated with their cultures. The American-Africans families are headed by males.in this case,women should be submissive to their male counterparts. Secondly, food and agriculture form an essential aspect of this culture. Finally, Native Americans have a strong link to their customs and their religious beliefs.
The marketing strategy that should be used depends on the type of audience being targeted. For instance, for the baby bombers, the images and messages should touch on things that add value to their lives. It is because they value work and resources. Moreover, images of the generation Y generation should focus on luxuries and fashion. It is because most of these people are still young. For the Hispanics, the pictures should concentrate on the issue of the family since it unites people. Besides, the promotion images for African American should reflect the traditional male-head of the family. Lastly, the Native American advertisement should contain pictures that have a link to their cultures and religious beliefs. As a result, the needs of each segment should be met.
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