Marketing communication can be defined as the message or information that is used to communicate through the marketing mix elements. It’s very useful in developing brand awareness as it helps to create a perception about the brand attributes and its market positioning. The developing of a marketing communication strategy starts with the analysis of the market to so as to develop a better understanding of it. This is followed by assessment of the business’s needs which involve analysis of the company’s objectives and competitors’ strength. The organization should then evaluate the available resources such as the number of employees, financial capability as well as time constraints. Finally the business should choose the appropriate strategy and create a timeline for the implementation of the strategy.
Marketing communication is a very useful tool especially on online marketing and mass media platform as it is the message contained in the advertisement that makes the advert effective. The online market is well informed and therefore an advert has to come up with something interesting so as to attract the intention. It is important to note that marketing communication strategy can either be a push strategy which focuses on personal selling or a pull strategy which focuses on mass communication tools (Czinkota & Ronkainen, 1998).
Do you need an Original High Quality Academic Custom Essay?