McDonald’s strategic plan would determine the primary objectives and goals of the company. The objectives provide the framework that guides the company’s actions and policies thus separating strategic objective-based program.

The primary goal of McDonald is globalization and addressing significant internal challenges such as those that required in marketing. For example, adverts that focused on children and diversification into health, food programs require immediate action. The marketing department faces dynamic challenges that have affected its ability to pursue new opportunities. However, with the need to adopt the necessary marketing strategies there has been a need to develop a reliable program that provides the best decisions for the company to achieve its goals. Therefore, one of the best steps is to explore every opportunity in marketing and increasing the company’s slaves

The company has focused on giving the customers what they want with a unique experience that reflects on their value for money. Therefore, it is trying to involve every stakeholder in adjusting its policies and expanding its sales overseas. Part of the marketing strategies further aims to retain customers and utilized its brand since it is one of its strengths. The company also targets to regain lost customers by focusing on product pricing and improving the taste and quality of their food. There is also a need to reshape the interaction of the company’s communication with its customers. The current dynamic changes in the digital era will put the company in a lower rank if the stakeholders fail to acknowledge and adopt digital presence in their operations.

The company has mastered most of the customers’ needs. The step, therefore, provides an opportunity set process that targets particular groups of customers. In an attempt to attract more customers, the company has utilized digital marketing as one way of attracting customers. Similarly, economic factors reflect on people’s income thus determining the potential markets. Due to the rising competition, there has been a need for the company to develop a cost-effective process that ranges within a given set or source of income

The company has an assessment of several potential overseas markets with the aim of providing an accurate summary of their political stability economic growth legal issues and trading regulations environmental and technological aspect of every new opportunity. However, it has been able to set new shops across the world. Its plan on accommodating the world’s diverse eating habits, social and economic issues provide reliable data on the

McDonalds’ inventory network would allow it to adjust to offering healthy diets at affordable prices. The existing inventory has strengthened the company’s supplies and flexibility to the neighborhoods i the new markets.

The company has explored strengths in establishing the new markets. Furthermore, It has investigated new opportunities especially in countries with growing economies. It targets on the assigned roles and objects live in meeting the required market segment are underway while trying to adapt to the customer needs in the new environment.  The new strategies would address the existing threats with the aim of improving the core services and attracting more clients. Competition has risen over the past year. However, the company has managed to address significant issues linked to process variance and offers availed by the competitors. The company is further trying to mitigate the present risk to develop a reliable system that meets the required. The risk mitigation strategies also aimed at reducing the major problems noted in marketing and supply chain management in the new markets.

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