Michael and David Phillips, who own the Michael David Winery have built their winery that is one of the fastest wineries and one that is growing very fast in the United States. The vice president of the Michael David Winery together with Melissa Phillips Stroud described that making improvements on packaging can have a significant impact on the success of Winery. Michael David winery has seven deadly Zins was created and named after David Phillips and Michael.

The winery was developed in 1984. The development of Michael David Winery took place after many years of grapes growing. For the Lodi appellation, Michael David was known as one of the original seven wineries that people respected and recognised in that time. However, the winery has grown and has stretched to the growers’ sixth generation. Currently, Melissa the daughter and Kelin the

Michael’s daughter Mellissa and his son Kelvin oversee activities that are performed daily in the winery. They usually make their blends, and thirty varietal and they market over forty SKUs (Hall and Mitchell, 2007).

Effective management among many units of interdependence has facilitated the distinctive competencies of Michael David Winery. The variations related to performance and distinctive competencies are because of the principal industry of the firm of Michael David Winery and the grand strategy that was used. However, some unique skills were identified for every approach specifically.

Michael David Winery realised tremendous growth, and after expanded its arrangement of the various wines, which happened after releasing their seven zins, which are considered deadly. Their different wines included inkblot, rapture, earthquake, freak show and Michael David wines. Michael David Wines is the newest in their market. Many people that enjoyed the wines from Michael David wines did not know whether they came from Michael David Winery. Later in the year 2013, their label was made with Sauvignon, Chardonnay, petite syrah and Cinsault. Here, Mellisa gave out some insights into the expanded offerings of the winery. They realised that the more they can brand there label, the more it would be easier for the consumers to identify all of their varietal wines that Michael David winery produced. Their products, which are the seven Zins, are the most popular for more than fifteen years and are now ranked as the top Zinfandel in America. However, the variety is considered a small segment of all purchases of wine.

Michael David Winery is known to have much pride in the quality it produces, and this has impacted their production significantly. Its pride resulted because it helped them create the standards for responsible and sustainable farming in the Lodi area. However, for Michael David Winery viniculture, sustainability is a crucial aspect. Additionally, it is the company’s philosophy in general. Also, the company offers the producers contracts that are competitive, and by doing so, they take pride in providing proper treatment to their employees. They treated their employees well by giving them benefits such as offering them a bonus problem and healthcare services. Michael David Winery hence gives out the sustainable operation.

However, it is of much importance to always react to changes that occur all of the time. It makes the dynamic drive in the company so interesting because they keep the people involved in the activities done. Being on toes attracts different types of persons. Besides, by offering more pieces of training to workers helps improve their working skills in the company thus leading to the production of wines of more quality.

Work cited

Hall, C. Michael, and Richard Mitchell. Wine marketing. Routledge, 2007.