Nonprofit organizations depend entirely on funds to finance their operations. This is risky in that such funds are not always forthcoming or available. This calls for strategic planning. When a nonprofit organization is trying to raise funds for cancer research, many corporations and governments would be willing to fund such a course. However, it would be good for the organization to have strategic alternatives.

One of strategic alternative that this kind of an organization can develop is targeting the middle-income earners and small businesses for funding. In most cases, nonprofit organizations target the big corporations and businesses. In my view, the small companies and businesses would also be willing to finance such a noble course. This would be a good alternative for the nonprofit organizations.

Another strategy would be leveraging the available resources. An organization may not have  thousands of clients served,  hundreds of volunteers, or dozens of large donors, but  it has a passionate core of supporters who may do more for the organization if shown how and their efforts supported.  The organization can use the already available resources to bring about more action and support.  The little the organization may have can be multiplied simply by leveraging it.

Another alternative would be to strategize on how to generate income. With the unavailable of grants available for nonprofit organizations, they are competing fiercely for the available funds. Generating own income is the next best alternative available for a nonprofit organization trying to raise funds. With an income flow, the nonprofit organization can be able to finance its operations when external funds are not available.

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