Online Nursing Services
Online Nursing Services
Topic Selection Rough Draft: Online Nursing Services
Project Overview
The business will involve attending to the health needs of pregnant and already delivered women and children online. It will contain nurses who will be receiving calls and messages from clients who need mother-child healthcare. Those who will need physical attention will be referred to a nearby hospital which the business will contract. One such business carrying out similar services is the Aetna’s iTriage. The online health application allows people to check health problems by feeding their symptoms(Nash, 2014). The business will go beyond what the Aetna’s iTriage is doing to offer referrals, treatments, and follow-ups. One goal for the business is to attract the young mothers who are active online and who are shy to expose their pregnancies. Another goal for the business is to take nursing services closer to people and at a low cost to maximize to attract more clients.
One of the general goals with the social media for the business is to market it. Social media has extensive coverage more so with the young people. Another goal is to use it access profiles of expectant mothers or those with children below three years(Paswan, 2018). With their profiles, it will be easy to send personalized messages or calls asking them to join our health account. Also, social media will help attract many clients to the services. The business aims at reaching young pregnant and already women with children below three years.
Social Media Profile
The profile will contain many pictures of the various referral hospitals contracted and the main call center with nurses attending to the needs of patients. Also, it will include the profile of each referral hospital and contacts to show the crucial services they offer. Successful healing and other assistance testimonies will appear on the page to attract more clients and win doubts of those preparing to seek our services(Paswan, 2018).
The goal of the Facebook account in the business is to create public awareness. The company will accomplish the goal by having as many messages and pictures as possible about the business daily. Photographs showing happy clients after receiving services from the business will appear on the page to attract more clients(Paswan, 2018). The targeted audiences are young women with children below three years. The best place to get them is on Facebook pages and groups of college students and girls below 27 years. The account will work for the business by sending many friends and like requests to gather many consumers of the posts.
Business name will appear on the page together with the location. Posting of the business email addresses will be necessary since the site is familiar with elite members of the community who would prefer using emails(Paswan, 2018). The profile will also carry other nurse attendants’ phone numbers in case the potential clients may decide to use SMS or direct calls. It will be essential to include the names and qualifications of the attending nurses.
The goal for the page is to attract as many elite people to the services as possible. To accomplish it, the page administrator will frequently create a conversation and post images of the contracted facilities. It will contain posts which advice on significant health issues of mother and child. The audiences are the well-off society members. The best place to reach them is in follow-ups of prominent profiles on the account at a time when there is a burning topic being discussed. Twitter will work for the business by making it active both at night and during the day.
It will contain a brief profile because of the nature of targeted people mostly professionals in the field of medicine. The profile will carry a brief description of what the business does and the region it covers. It will also have the profile of each nurse and specialized physicians which the company will contract.
The goal of using LinkedIn is to make many medical practitioners know the business. The company will accomplish the goal by exposing the services to many physicians through LinkedIn. The account administrator will post business success stories on the page(Paswan, 2018). The audiences are medical doctors and nurses. The best place to get them is from other health LinkedIn sites during evening hours how they are at rest. The site will show how successful and high-quality services the business is to attract external referrals.
Youtube
Youtube profile will carry the name of the business and a short description of what the company is all about. The account will also have a short video giving more details about the business. the video will include the location of the various referrals which the firm will contract together with the contacts of the attending nurses
The goal of Youtube in the business is to display an attractive image of the firm to attract more clients. The administrator will upload engaging videos of nurses attending to clients through the phone as well as at the referral hospital to accomplish the goal. The audiences of the media are young parents working in offices and active on Youtube. The best time to reach the audience is during lunch hour by linking our videos with the trending clips where they can be found. The Youtube account will be made active with funny clips which will attract the clients to watch the service delivery videos as a way of making it work for the business.
References
Nash, D. B. (2014). Harnessing the power of big data in healthcare. American health & drug benefits, 7(2), 69.
Paswan, A. (2018). Social Media Marketing Strategies. DAWN: Journal for Contemporary Research in Management, 5(1), 8–11.
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